Director, Brand & Content

Greenlight Guru - Boston, MA

Full-time - Senior

Boston, MA

About the position

The Director of Brand & Content at Greenlight Guru is responsible for developing and executing comprehensive brand and content strategies aimed at driving customer acquisition, expansion, and retention. This role requires a performance-oriented leader with a strong background in B2B SaaS, capable of storytelling and building programs that support growth throughout the customer journey. The position involves collaboration across various marketing teams and managing a high-performing team to enhance the company's market presence and brand identity.

Responsibilities

• Develop and execute a comprehensive brand and content strategy to strengthen market presence and support growth.
• Own the reporting and analytics for all content programs, analyzing performance and market trends.
• Prioritize and oversee the creation of multimedia content types, including thought leadership, social media, and marketing collateral.
• Collaborate with Demand Gen, Customer Marketing, International, and Product Marketing teams to deliver impactful content.
• Develop and execute a community strategy to maximize the impact of evangelism and customer advocacy.
• Create and implement a public relations strategy to effectively reach target audiences.
• Own and optimize SEO efforts.
• Maintain and enhance brand identity across all channels and touchpoints.
• Manage and mentor a high-performing team, fostering a culture of creativity and continuous improvement.

Requirements

• 10+ years of B2B SaaS experience managing brand and content programs, including at least 5 years in a leadership role.
• Proven track record of driving significant commercial growth through brand and content programs.
• Strong data-driven decision-making skills to optimize performance and cost-effectiveness across channels.
• Ability to create programs that resonate with and convert multiple market segments.
• Experience in auditing down funnel performance to ensure qualified leads are not lost.
• Full customer journey marketing experience, impacting conversion rates and customer advocacy.
• Strategic thinking with methodical execution capabilities.
• Experience leading brand and content programs for a global company.

Nice-to-haves

• MedTech experience preferred but not required.

Benefits

• Supportive teammates and co-workers who care about the mission.
• Flexible Paid Time Off policy and working hours.
• Home Office stipend for new hires.
• 100% company-paid health insurance options (vision, medical, dental).
• 401k with company match.
• Equity Program Eligibility based on role and/or tenure.
• Three months of paid maternity leave.
• Disability insurance.