Director, Brand Marketing and Creative

$142,000 - $244,950/Yr

Johnson & Johnson - Albany, NY

Full-time - Senior

Albany, NY

Chemical Manufacturing

About the position

The Director, Brand Marketing and Creative at Johnson & Johnson will lead the strategic marketing and creative efforts to enhance brand awareness among priority audiences. This role requires a blend of marketing expertise, creative vision, and business acumen, focusing on developing impactful strategies and inspiring teams to create effective marketing collateral. The position is critical in bringing the brand to life and generating awareness for the company's healthcare innovations.

Responsibilities

• Lead and review the work of the brand creative team and partners for external marketing collateral including social media, video, photography, print, outdoor, etc.
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.
• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
• Ensure brand compliance and media best practices across all materials.
• Lead the strategy to bring our Brand Comms messaging and business priorities to external audiences.
• Define key targets and work with our paid media team to operationalize.
• Spearhead and manage content strategy for both organic/owned platforms and paid campaigns.
• Collaborate with the channel strategy team and our internal partners in developing strategic plans, analyzing results, and identifying opportunities.
• Manage agencies around strategic work and/or campaign development.
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape.

Requirements

• Bachelor's degree required with a specialization in marketing, communications or digital marketing preferred.
• 10 years of relevant experience required.
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Proven ability to develop successful concepts.
• Deep experience required in leading a team of diverse, talented creatives and marketing strategists as well as managing agency and contractor support.
• Experience in leading both strategic and creative teams.
• Ability to work in fast-paced environment and collaborate across many internal and external teams.

Nice-to-haves

• Experience building parent brand reputation for big companies.
• Experience in Healthcare, pharmaceutical and/or medical device marketing.
• Collaborative workstyle and vast experience presenting to senior executives.
• Strong creative vision, while staying on target with business objectives.
• Ability to quickly learn and understand frequently used corporate systems, processes, and compliance protocols.
• Preferred experience in AirTable or similar project management software.
• Experience using Zoom, Excel, Outlook, PowerPoint, Word.
• Proactive attitude with a commitment to continuous learning through various training and new project opportunities.

Benefits

• Health insurance
• Savings plan
• Pension plan
• Disability plan
• Vacation pay
• Sick time
• Holiday pay
• Work, personal and family time off