Director, Brand Marketing and Creative

$142,000 - $244,950/Yr

Johnson & Johnson - New Brunswick, NJ

Full-time - Senior

New Brunswick, NJ

Chemical Manufacturing

About the position

The Director, Brand Marketing and Creative at Johnson & Johnson is responsible for leading the brand's marketing strategy and creative development. This role requires a blend of strategic marketing, creative expertise, and business acumen to enhance brand awareness among priority audiences. The ideal candidate will manage a diverse team, ensuring effective communication and impactful strategy while navigating a matrixed environment. This position plays a critical role in bringing the brand to life and generating awareness for Johnson & Johnson's healthcare innovations.

Responsibilities

• Lead and review the work of the brand creative team and partners for external marketing collateral including social media, video, photography, print, outdoor, etc.
• Prioritize work and resources across engagements based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.
• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
• Ensure brand compliance and media best practices across all materials.
• Lead the strategy to bring Brand Comms messaging and business priorities to external audiences.
• Define key targets and work with the paid media team to operationalize.
• Spearhead and manage content strategy for both organic/owned platforms and paid campaigns.
• Collaborate with the channel strategy team and internal partners in developing strategic plans, analyzing results, and identifying opportunities.
• Manage agencies around strategic work and/or campaign development.
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape.

Requirements

• Bachelor's degree required with a specialization in marketing, communications or digital marketing preferred.
• 10+ years of relevant experience required.
• Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget.
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Proven ability to develop successful concepts.
• Deep experience required in leading a team of diverse, talented creatives and marketing strategists as well as managing agency and contractor support.
• Experience in leading both strategic and creative teams.
• Ability to work in a fast-paced environment and collaborate across many internal and external teams.

Nice-to-haves

• Experience building parent brand reputation for big companies.
• Experience in Healthcare, pharmaceutical and/or medical device marketing.
• Collaborative workstyle and vast experience presenting to senior executives.
• Strong creative vision, while staying on target with business objectives.
• Preferred experience in AirTable or similar project management software.

Benefits

• Health insurance
• Paid holidays
• Vacation pay
• Sick time
• Holiday pay
• Work, personal and family time off
• Annual performance bonus