Director, Brand Marketing (Boys)

$150,000 - $175,000/Yr

Mga Entertainment - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Merchant Wholesalers, Durable Goods

About the position

MGA Entertainment is seeking a dynamic and experienced Director of Brand Marketing to lead and manage a high-performing Marketing Department. The ideal candidate will drive innovative marketing strategies, enhance brand equity, and contribute significantly to the company's growth objectives.

Responsibilities

• Develop and execute Marketing Strategic Plans in collaboration with the Company Executive Committee.
• Create consumer-targeted marketing plans for key products within the MGA portfolio, ensuring alignment with strategy, targets, and budget.
• Develop and execute comprehensive US & Global brand strategies to drive brand equity, growth, profitability, and market share on a global scale.
• Study market trends to identify emerging opportunities and build brand equity.
• Ensure the oversight and future planning of campaigns and strategic plans to reach financial goals.
• Oversee the creation and execution of global marketing campaigns, ensuring consistent brand messaging and positioning across all channels and regions.
• Define, execute, and maintain brand voice, values, and tone across every touchpoint into the brand.
• Drive innovation in marketing strategies and tactics to keep the brand relevant and engaging for consumers.
• Collaborate with licensing partners to generate consumer demand and revenue.
• Develop and maintain strong relationships with external partners, including licensors and collab partners, content developers, and retailers.
• Manage forecasts and deliver P&L for licensed products.
• Ensure licensed products are well-placed and promoted at retail.
• Represent the brand at industry events, trade shows, and other public forums to enhance brand visibility and reputation.
• Direct market research and competitor analysis.
• Establish ongoing product research to stay attuned to changing consumer, marketplace, and retailer needs.
• Evaluate POS data in response to advertising/promotional support in conjunction with the sales force.
• Regularly communicate sales and product research findings to relevant departments.
• Provide creative input and support to the Web Development department.
• Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional marketing teams, to ensure cohesive and integrated brand strategies - both short & long term.
• Monitor market trends, consumer insights, and competitive activity to identify opportunities and threats, and adjust strategies accordingly.
• Lead the global wheels and action figure brand marketing team, providing strategic direction, mentorship, and support to ensure high performance and professional growth across a passionate team.
• Manage the global brand marketing budget, ensuring effective allocation of resources and maximizing ROI.
• Develop and manage effective advertising and promotion plans plus budgets for each brand.
• Work with commercial production teams and external agencies to create target-focused advertising.
• Collaborate with the media buying team to plan and purchase advertising media.
• Ensure all communications and plans align with MGA's brand image.
• Ensure packaging stands out at retail and maintains brand consistency.
• Work with the Product Development department to develop visually impactful materials within brand guidelines.
• Ensure product instructions are concise and user-friendly.
• Lead cross-functional teams to manage the introduction of new products from concept to market launch.
• Develop go-to-market strategies and oversee marketing campaigns for new product introductions.
• Coordinate with Product Development, Sales, and Supply Chain teams for successful product launches.
• Monitor and analyze the performance of new products post-launch and adjust marketing strategies as necessary to ensure continued success.
• Manage and execute trade shows effectively within budget constraints.

Requirements

• Minimum four-year college degree (MBA in marketing a plus)
• Minimum eight years of experience in the consumer product industry (especially toys and consumer electronics)
• Experience in Research & Product Development (R D) and successful new product launches
• Experience in media/commercial advertising and communication
• Strong leadership and management skills
• Creative and innovative thinker with an entrepreneurial spirit
• Excellent organizational and project management skills
• Proficiency in computer applications relevant to marketing and data analysis
• P&L management experience
• Strong public relations skills
• Ability to analyze and implement effective media plans

Benefits

• Competitive salary range of $150,000.00 to $175,000.00 annually