Director, Brand Marketing Content

McKinsey - Chicago, IL

Full-time - Senior

Chicago, IL

Professional, Scientific, and Technical Services

About the position

As the Communications Director for Brand Marketing Content at McKinsey & Company, you will lead the global content and storytelling strategy, planning, and operations. This role is pivotal in ensuring that we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact. You will be responsible for shaping our reputation and strengthening client development through compelling content that highlights our innovation and mission to create positive, enduring change. In this position, you will oversee a global team of creative professionals and manage multiple programs, including McKinsey's brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. Your leadership will be crucial in elevating our brand presence and reputation globally. You will take a data-driven approach to understand the needs of our audience and drive innovation across our content mix, formats, channels, and tone. You will set the agenda for our broader marketing content approach and collaborate on flagship global campaigns to enhance market presence and positively shape familiarity and consideration of McKinsey. Additionally, you will lead the brand news and copy program, which serves as the editorial engine for various marketing platforms, ensuring that all content reflects McKinsey's commitment to sustainable and inclusive growth. Your responsibilities will also include directing our organic social media program, crafting client impact stories, and engaging colleagues across the firm in our brand content agenda. This role requires strong collaboration skills, exceptional writing and storytelling abilities, and a passion for making a positive global impact.

Responsibilities

• Lead McKinsey's global content and storytelling strategy, planning, and operations.
• Shape the reputation and strengthen client development through compelling content.
• Oversee a global team of creative professionals managing multiple programs.
• Drive innovation across content mix, formats, channels, and tone.
• Set the agenda for broader marketing content approach and collaborate on flagship global campaigns.
• Manage the brand news and copy program, ensuring consistent brand messaging across platforms.
• Direct the organic social media program and lead on strategy across social media platforms.
• Craft and direct client impact storytelling, highlighting client successes and transformative impact.
• Engage colleagues around the brand content agenda, building collaborative relationships across practice areas.

Requirements

• Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scale.
• Demonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency management.
• Proven leadership of a diverse and inclusive team of communications professionals.
• Strong collaboration skills, with a history of working effectively with executives and clients to develop impactful content.
• Exceptional writing, editing, and storytelling abilities across print, digital, and video formats.
• Experience leading internal cultural change initiatives.
• Expertise in launching communications strategies that boost visibility and credibility.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• A passion for storytelling and a commitment to making a positive global impact.
• Analytical acumen, with a knack for using data to optimize content effectiveness.

Nice-to-haves

• Experience in influencer marketing campaigns.
• Familiarity with market trend analysis to identify brand growth opportunities.

Benefits

• Medical, mental health, dental and vision coverage.
• Telemedicine services.
• Life, accident and disability insurance.
• Parental leave and family planning benefits.
• Caregiving resources.
• Generous retirement contributions program.
• Financial guidance.
• Paid time off.