Director, Brand Marketing (Luxury)

EssilorLuxottica - New York, NY

Full-time - Director

New York, NY

10,001+ employees

About the position

The Marketing Director at EssilorLuxottica is a pivotal role that provides top-level leadership and direction to maximize business results for the brand. This position is responsible for overseeing the development and delivery of a fully integrated marketing strategy that enhances the brand's image while driving business growth. The Marketing Director will guide, motivate, and supervise all members of the marketing team, ensuring that the brand's objectives are met effectively and efficiently. In this role, the Marketing Director will develop and implement comprehensive brand strategies and marketing/business plans. They will provide strategic leadership to drive both short and long-term brand growth and profitability. This includes performing market and competitive analyses, as well as analyzing sales and distribution results to identify key issues, trends, and opportunities. The Marketing Director will be responsible for identifying key priorities and effective solutions based on critical business opportunities and threats, managing both the top and bottom line of the brand, and overseeing the marketing budget. Collaboration is key in this role, as the Marketing Director will influence and work closely with senior-level stakeholders to align on company and brand goals. They will partner with Corporate Brand Teams and Luxottica US teams, including sales, inventory management, and business development, to define and execute marketing plans. Additionally, the Marketing Director will work with the Trade Marketing Team to develop strategies and materials for the trade, and with the Public Relations team to create plans for consumer press. Managing, coaching, and developing team members is also a critical aspect of this position, ensuring that the marketing team is equipped to meet the brand's objectives.

Responsibilities

• Develops and implements the Brand(s) strategy and marketing/business plans.
• Provides strategic leadership - drives both short and long-term brand growth and profitability.
• Performs market and competitive analyses as well as analysis of sales and distribution results to identify key issues, trends and opportunities to support and formulate recommendations for business/marketing plans and promotional strategies.
• Identifies key priorities and effective solutions based on critical business opportunities & threats.
• Responsible for top and bottom line of the brand as well as for the marketing budget.
• Influences and collaborates with senior level stakeholders to align on company and brand goals.
• Partners closely with Corporate Brand Teams and Luxottica US teams (sales, inventory management, business development) in order to define and execute the above plans.
• Works closely with Luxottica Wholesale North America Sales Teams to develop, monitor and drive brand and business goals.
• Partners with the Trade Marketing Team to develop strategies, plans and materials for the trade.
• Works with the Public Relations team to develop strategies, plans and materials for consumer press.
• Manages, coaches and develops team members.

Requirements

• Bachelor's degree in Marketing or Business
• 10+ years of marketing experience
• In-depth knowledge of marketing principles and practices
• Strong business acumen
• Strong interpersonal, communication and presentation skills (both verbal and written)
• Confident, driven and dynamic leader with an entrepreneurial mindset
• Ability to represent the organization effectively to clients and external groups, including licensors
• High level of computer literacy: Excel, Word and PowerPoint
• Ability to prioritize and handle multiple responsibilities as required
• High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
• Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
• Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
• Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
• Ability to create and maintain a professional relationship and line of communication with all business contacts, sales force and customers
• Ability to travel both domestically and internationally (minimum of one retail visit every quarter)

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Various employee discounts