Director, Brand Marketing

$130,000 - $160,000/Yr

Excel Sports Management - New York, NY

Full-time - Senior

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

Excel Sports Management is seeking an experienced Director of Brand Marketing to provide comprehensive support to a key corporate client in their sponsorship and sports marketing investments. This role involves strategy development, negotiation, activation, implementation, event management, and measurement, with a focus on talent marketing and managing key talent-related events.

Responsibilities

• Lead the day-to-day management of Excel's Brand Marketing client's sponsorship activation and marketing initiatives, focusing on talent/influencer strategy, acquisition, and management.
• Build and maintain positive client relationships that enhance partnerships and increase opportunities for Excel.
• Interact daily with clients and appropriate agencies/properties to manage sponsorship programming initiatives.
• Lead the direction and development of integrated marketing strategies, including creative platforms and new consumer engagement activations.
• Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients.
• Lead the development and implementation of a talent/influencer strategy for the client.
• Oversee the creation and implementation of materials supporting individual sponsorship initiatives, including marketing activation presentations.
• Build, sustain, manage, and reconcile budgets, providing client budget updates throughout the process.
• Manage direct reports, ensuring flawless client service and a superior agency experience.
• Conduct research, analysis, and provide recommendations to support client goals.
• Manage internal resources and vendors to ensure high standards of work are consistently delivered.
• Attend and participate in staff events, which may include some nights and weekends.
• Travel to client events as necessary.

Requirements

• Bachelor's degree required.
• 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency.
• Experience developing and implementing talent or influencer marketing strategies and activations on behalf of clients or companies.
• Sports marketing and agency experience managing day-to-day relationships with clients, agencies, and partners.

Nice-to-haves

• Passionate about creative ideation and completing projects.
• Willing and eager to help teammates, coachable, curious, inquisitive, flexible, and multi-faceted.
• Curious brand marketer with multi-channel experience across various disciplines.
• Exceptional communicator (written and oral) who strives to impress with work ethic.
• Strong sense of ownership, ensuring goals are met and high standards are upheld.
• Able to think strategically, creatively, and problem-solve independently and in groups.
• Goal-oriented, results-driven, and able to maintain composure under pressure.
• Proactive and productive, recognizing opportunities for job efficiencies.

Benefits

• Eligible for benefits and discretionary bonus.