Director, Brand Strategy Yahoo Finance

$174,105 - $378,460/Yr

Yahoo Holdings - Moffett Field, CA

Full-time - Senior

Hybrid - Moffett Field, CA

101-250 employees

About the position

The Director, Brand Strategy at Yahoo Finance will lead a high-performing team focused on developing innovative advertising solutions for the direct ad sales business. This role requires strategic vision, collaboration across various departments, operational excellence, and a deep understanding of digital advertising to create impactful programs that meet client objectives and drive business growth.

Responsibilities

• Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.
• Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.
• Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.
• Cultivate strong relationships with key internal stakeholders, including Sales, Account Management, Operations, Editorial, and Product teams, to ensure seamless execution of strategies.
• Act as the primary liaison between Editorial and Sales to develop new ideas and content offerings.
• Partner with the Product team to shape and innovate roadmaps to drive commercial growth.
• Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.
• Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.
• Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.
• Collaborate cross-functionally with Sales, Editorial, Product, and Marketing teams to design innovative sponsorships, branded content, and advertising solutions across all formats.
• Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.
• Monitor and analyze campaign performance, identifying opportunities for optimization and ensuring alignment with client KPIs.
• Actively drive brainstorming sessions and client workshops, fostering creativity and trust with key decision-makers.

Requirements

• Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years of experience leading teams.
• Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
• Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.
• Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.
• Ability to align big-picture strategies with actionable plans that deliver measurable results.
• Strong written and verbal communication skills, with the ability to build relationships and influence cross-functional teams and senior stakeholders.
• Proficiency in using insights and data to inform decision-making, evaluate performance, and guide strategies.
• A passion for questioning conventional approaches and delivering client-focused solutions that challenge the status quo.
• Proven ability to work effectively across teams, fostering alignment and driving collective success.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program