Director Business Insights and Analytics

About the position

The Director of Business Insights and Analytics at Albanese is a strategic leadership role focused on leveraging data to drive business decisions and market growth. This position requires a blend of analytical expertise and cross-functional collaboration, overseeing a team to deliver actionable insights that inform marketing strategies, sales growth, and product development. The role emphasizes the importance of transforming data into strategic insights with practical next steps, ultimately shaping the future of the brand.

Responsibilities

• Develop and oversee a comprehensive business intelligence strategy, integrating data from multiple platforms to deliver actionable insights.
• Partner with VP Marketing and VP Sales to understand key strategic challenges and determine how to utilize analytics to provide recommendations on how to overcome these challenges.
• Create and maintain dashboards and reports, providing stakeholders with real-time metrics on campaign performance, market trends, and ROI.
• Lead the quantitative analysis for Leadership Team of brand, competitor, and category/market data, including share reporting, POS trends, market growth/decline, and retailer-specific insights.
• Develop an annual sales deck, connecting consumer insights with category performance to support the sell-in of new products and expand points of distribution.
• Provide data-driven recommendations to help achieve market winning results across the 4P's (Product, Placement, Pricing, Promos).
• Partner with sales, marketing, and finance to determine the most productive utilization of trade marketing spend with customers.
• Proactively identify market opportunities for the business through complex data analysis and develop recommendations for action.
• Collaborate with the sales and marketing teams to align trade marketing initiatives with overall brand strategies and business goals.
• Design, execute, and deliver consumer insights and analytics that guide critical business decisions for brand growth, marketing strategies, and product development.
• Develop and implement comprehensive consumer research plans, leveraging primary research (e.g., surveys, focus groups) and secondary data sources (e.g. Circana, Numerator and 84.51).
• Partner with the VP Marketing to create and manage a 3-year innovation pipeline with consumer-qualified ideas.
• Provide thought leadership in developing data-driven strategies that align with overall business objectives.
• Lead and mentor a team of analytics professionals, fostering a culture of growth, collaboration, and continuous improvement.
• Provide coaching to direct reports and the broader marketing organization, enhancing data literacy and strategic thinking.

Requirements

• 8+ years of experience in consumer insights, market research, or business analytics, preferably in the CPG industry.
• Expertise in using data visualization tools (e.g. Power BI, preferred) and analyzing syndicated data sources (e.g. Circana, Numerator, 84.51).
• Strong understanding of consumer behavior, market dynamics, and category management principles.
• Proven experience leading and developing high-performing teams.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strategic thinker with a growth mindset and a focus on delivering measurable business impact.
• Ability to travel 20% of the time.
• Must be able to speak, read and write in English.

Nice-to-haves

• Advanced degree (e.g., MBA, MS) is a plus.