Director, Business Marketing (Data and Digital Business)

About the position

In this role, you will drive go-to-market success by leading the execution of impactful marketing strategies, promotions, and campaigns for the Vizient Data and Digital business. Working closely with internal stakeholders and cross-functional teams, you will help shape both long-term and short-term strategic marketing plans that align with company objectives. Your focus will be on effectively positioning Vizient Data and Digital SaaS solutions to targeted market segments while addressing specific client needs. Additionally, you will collaborate with design and content teams to develop compelling messaging and refine go-to-market strategies. As a passionate, creative, and results-driven marketing professional, you will bring strong business acumen and a natural ability to collaborate.

Responsibilities

• Develop comprehensive annual marketing plans, including value propositions, messaging, and strategic tactics, through deep collaboration with business stakeholders.
• Evaluate and report on marketing performance, delivering actionable insights and strategic recommendations for continuous improvement.
• Communicate the value proposition and key differentiators to enhance brand awareness, drive demand, and accelerate pipeline and revenue growth.
• Act as a product and solutions advocate, leveraging deep market insights to drive awareness and strategic positioning.
• Build and maintain collaborative partnerships with business stakeholders, providing guidance through regular business reviews and strategic prioritization sessions.
• Support both Data and Digital business leaders as well as marketing stakeholders, ensuring alignment on strategic initiatives and marketing objectives.
• Collaborate with the events team to develop strategic plans for industry and company events, maximizing engagement and brand impact.
• Oversee budget management and align business expectations for Data and Digital solutions, working closely with marketing leadership to ensure strategic and financial alignment.

Requirements

• Relevant degree in Marketing, Business Administration or Communications preferred. Advanced degree desired.
• 7 or more years of relevant experience in a B2B marketing role, with proven achievements required.
• SaaS technology and/or healthcare experience required.
• Proven experience in marketing strategy, planning, and executing promotions/campaigns to drive business growth.
• Strong track record of building and managing key stakeholder and executive-level relationships, with the ability to lead and influence cross-functional teams.
• Excellent written and verbal communication skills, with the ability to persuade and articulate complex ideas effectively.
• Ability to analyze and convey the business impact of marketing programs and initiatives, ensuring strategic alignment with company objectives.
• Willingness to travel.

Benefits

• Comprehensive benefits plan
• Incentive eligibility