Director, Category Insights

$166,100 - $249,100/Yr

The Wine Group - Livermore, CA

Full-time - Senior

Livermore, CA

Beverage and Tobacco Product Manufacturing

About the position

As Director of Insights (Retail Trade Sales), you will lead a team of insights professionals with a primary focus on our retailer-facing sales team that manages our business at some of the largest Grocery, Mass, Liquor, and Convenience retailers. You will lead analytical thought leadership that helps our sales team grow our business profitably at these retailers. The job plays an integral role in formulating the marketing, trade development, and sales strategy for TWG brands through analyzing, researching, and understanding consumer and shopper behaviors. This position requires a blend of analytics, marketing, financial savvy, and strategic vision. At your disposal, you will have a suite of rich data sources spanning IRI market data, Consumer Panel data, Retailer loyalty card data, 3-tier system depletion data, internal financials, and a body of industry research and publications. You will report to the Vice President of Insights. This position is eligible for remote-based work.

Responsibilities

• Lead a team of insights professionals through coaching and functional training.
• Develop consultative thought leadership in all areas of our retail business such as consumer insights, market research and analysis, merchandising optimization of pricing, promotions and assortment, and competitor analysis.
• Develop and deploy automated analytical suite of reporting that helps our sales team track performance, plan and take actions.
• Manage a team of dedicated retailer-specific category advisors that lead various insights deliverables either at the request of the retail client or our sales lead.
• Develop a rich body of work that showcases storytelling with data that cover emerging trends and their implications to our business.
• Partner with finance counterparts on best-in-class post promotion analysis of Marketing and Trade Marketing programs to assess areas of success as well as areas of improvement.
• Leverage broader research and data sources that improve our analytical deliverable to retail clients and use retail experience to drive narrative more broadly at the company.

Requirements

• Bachelor's Degree or Master's or equivalent experience in an analytical discipline.
• Experience in Retail & CPG sector; Experience in Beer/Wine/Spirits industry is a plus.
• Strong familiarity with Retailer-CPG collaboration processes and category management.
• Strong data manipulation skills in Excel, Power BI, SQL.
• Extensive background in understanding ways to pull, process and interpret market scan data including IRI market scans, consumer panel data as well as internal company depletions/shipments.
• Ability to leverage all market data including Source of Volume, Brand Interaction Analysis, Switching Reports, Consumer Demographics, Basket Cart Analysis, etc.
• Excellent organizational skills with an ability to work independently as well as in a team environment and be flexible to changes.
• Ability to simplify complex situations and focus on value and effectiveness.
• Ability to work and succeed in a dynamic entrepreneurial environment.

Nice-to-haves

• Experience in the Beer/Wine/Spirits industry is a plus.