Director, Channel Marketing (OPM)

$190,000 - $220,000/Yr

B. Braun Group - Bethlehem, PA

Full-time - Senior

Bethlehem, PA

10,001+ employees

Warehousing and Storage

About the position

The Director of Channel Marketing at B. Braun Medical Inc. is responsible for developing and implementing strategic marketing programs for key outpatient markets. This role involves directing marketing strategies, overseeing business plans, and ensuring effective collaboration across various departments to achieve organizational goals. The position requires a deep understanding of healthcare industry trends and customer needs, as well as the ability to foster relationships with distribution partners to drive growth and market share.

Responsibilities

• Develop strategic programs for key outpatient markets such as ASC, Home Infusion, and Oncology.
• Direct the development of marketing strategy and tactics to maintain and increase market share and profits.
• Ensure attainment of organization goals related to market share, profit, price, and revenue.
• Oversee the development of business and marketing plans, budgets, forecasts, and key performance indicators.
• Ensure effective cross-functional collaboration in all business areas.
• Understand healthcare industry trends, competition, and customer insights.
• Direct trade show activities and manage booth activities in coordination with the trade show team.
• Prepare monthly reports to monitor the success of marketing plans and key projects.
• Analyze the OPM business and the impact of channel marketing programs on various trade segments.
• Foster relationships with channel marketing partners to explore new business opportunities.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 10-15 years of related experience, with a minimum of 5 years in management.
• Strong organizational skills and ability to manage multiple projects.
• Valid driver's license and passport.

Nice-to-haves

• Experience in the healthcare industry.
• Knowledge of infusion therapy and pain management products.

Benefits

• Health insurance
• 401(k)
• Tuition reimbursement