Director, Channel Marketing

$165,000 - $288,750/Yr

Rippling - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

1,001-5,000 employees

Publishing Industries

About the position

As the Director of Channel Marketing at Rippling, you will be responsible for developing and executing the end-to-end strategy for channel marketing efforts. This role is crucial for ensuring that Rippling is the preferred solution for brokers and accountants, driving significant revenue growth as the company scales. You will manage marketing and sales initiatives to optimize the sales funnel, develop impactful campaigns, and educate sales teams, all while fostering relationships with partners and clients.

Responsibilities

• Drive marketing and sales to optimize the funnel across positioning, pipeline, win rates, and partner retention.
• Develop messaging, positioning, and personas to inform go-to-market efforts based on a deep understanding of channel partners and their clients.
• Build high-impact campaigns that drive pipeline and revenue, ensuring ongoing engagement with partners.
• Educate sales teams and create sales tools and collateral to support their success.
• Act as a spokesperson and thought leader, engaging regularly with partners, analysts, and customers.

Requirements

• Proven experience in demand generation and product marketing.
• Ability to build marketing programs that nurture relationships and win over prospects.
• Exceptional problem-solving skills with the ability to decompose complex problems and communicate insights effectively.
• Resourceful and action-oriented, able to juggle multiple priorities in a fast-paced environment.
• Results-oriented and evidence-driven, with strong influencing and collaboration skills.
• Outstanding written and verbal communication skills, with a talent for storytelling.
• Proven track record of building winning teams.
• Creative thinking alongside analytical skills.
• Experience with SQL is a plus.

Benefits

• Competitive salary
• Equity options
• Comprehensive benefits package