Director, Channel Strategies Optimization - US Access Marketing, CV/IMM

Disability Solutions - Madison, WI

Full-time - Director

Madison, WI

Administrative and Support Services

About the position

At Bristol Myers Squibb, we are committed to transforming patients' lives through science. The Director of Access Marketing, Channel Strategies Optimization plays a pivotal role in shaping an integrated access strategy for our cardiovascular and immunology business units. This position requires collaboration with key Market Access and brand matrix partners to focus on channel investments and market opportunities. As the primary point of contact for the US immunology and cardiovascular teams, the director will lead and measure pull-through efforts, working closely with sales, account management, specialty pull-through, patient support programs, and product access. The responsibilities of this role include driving market access optimization strategies that encompass payer access, field sales coordination, and patient support programs for our US cardiovascular and immunology products. The director will ensure that market access optimization aligns with annual brand planning and launch strategies. This involves creating targeted programs based on data-driven communications, qualitative insights, and quantitative benchmarks. Additionally, the director will develop and manage customer-facing messaging in collaboration with sales and account executives to enhance the patient journey and improve product accessibility across various market geographies, including national, regional, and local levels. Collaboration with key market access functional teams such as Pricing, Contracting, Trade and Government, Market Access Strategic Accounts, Training, and Business Insights & Analytics will be essential for developing performance monitoring systems. The director will also identify insights and create actionable plans to address brand opportunities, while working in partnership with the US access and pricing strategy matrix to interpret and assess channel events and trends that can lead to improved access wins. Integration with core data and analytic systems will be a critical component of this role.

Responsibilities

• Drive market access optimization strategy inclusive of payer access, field sales, coordinating with pharmacy channels, and patient support programs for US cardiovascular and immunology products.
• Ensure alignment of market access optimization with annual brand planning and launch planning.
• Create focused programs on targeted data driven communications, qualitative insights and quantitative data benchmarks.
• Develop and manage customer facing messaging with sales and account executives to improve patient journey and product accessibility at all levels of the market geography - national, regional, and local.
• Collaborate with key market access functional teams such as Pricing, Contracting, Trade and Government, Market Access Strategic Accounts, Training, and Business Insights & Analytics developing performance monitoring.
• Identify insights and create action plans and tactics to address brand opportunities.
• Identify, interpret, and assess channel events and trends to improve access wins in partnership with US access and pricing strategy matrix.

Requirements

• BA/BS degree; advanced degree (MBA, PharmD) preferred but not required.
• 5-7 years in a variety of US access roles (Access Marketing, Trade, PASS, Account Executive, Access & Channel Strategy).
• Exceptional interpersonal and communication skills to drive performance within a matrix organization and form strong, productive partnerships.
• Strong analytical skills and ability to think strategically about pull-through approaches within a complex access environment.
• Experience in translating insights and strategies into effective tactics.
• Experience and knowledge of promotional regulatory processes.
• Competencies in strategic planning, marketing analytics, cardiovascular/Immunology areas knowledge, customer/competitive insights, and seasoned judgment.

Nice-to-haves

• Experience in the pharmaceutical industry, particularly in cardiovascular and immunology areas.
• Familiarity with market access strategies and payer dynamics.
• Proven track record of successful project management in a cross-functional environment.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance plans.
• Retirement savings plan with company match.
• Flexible work arrangements and remote work options.
• Professional development opportunities and tuition reimbursement.
• Employee wellness programs and mental health support.