Director, Commercial Growth - MLS NEXT & MLS GO

$115,000 - $150,000/Yr

Major League Soccer - New York, NY

Full-time - Senior

Remote - New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

The Director, Commercial Growth for MLS NEXT & MLS GO is a pivotal role focused on driving the commercial success of Major League Soccer's youth programs. This position involves executing various commercial projects, managing content and social communication, and overseeing brand and creative delivery. The director will collaborate with multiple internal teams to enhance the brand presentation and support strategic growth initiatives, ensuring the programs' impact and success in North America.

Responsibilities

• Act as the central contact within the MLS NEXT & MLS GO team for all commercial operations, ensuring successful planning and execution of commercially related projects.
• Lead the development of internal and external MLS NEXT & MLS GO presentations, including comprehensive Platform Overview, Event Pre-Cap and Recap, Executive Summaries, and Marketing Plans.
• Lead the development and execution of new revenue generating initiatives designed to improve the player development experience and MLS NEXT & GO program quality.
• Work with MLS Finance and Strategy on the P&L development of new initiatives.
• Act as the central contact with Business Development and Partnerships teams to support and enhance sponsorship opportunities.
• Assist in developing the story, narrative, and packages for the go-to-market plan.
• Support the evaluation of potential new partners and explore renewal opportunities with internal Partnerships team.
• Collaborate with the Partner Solutions team to develop new revenue opportunities, including asset development and packages for sale.
• Serve as the liaison to MLS Partnership Marketing to enhance MLS NEXT partner implementation.
• Oversee MLS NEXT and MLS GO content, social communication, and project management.
• Serve as the primary liaison for daily interaction between MLS Social and external social agency.
• Oversee content campaigns and calendar, weekly calls, and event planning.
• Oversee brand and creative delivery process within the MLS NEXT & MLS GO team.
• Drive the narrative of our brand by managing and delivering storytelling and messaging across the internal team in partnership with MLS Brand.
• Coordinate with MLS Content, Comms, Clubs, and Events to ensure seamless implementation of initiatives.

Requirements

• Bachelor's Degree required
• 8+ years of experience in related commercial and marketing roles
• High-level of commitment to a quality work product and organizational ethics, integrity, and compliance.
• Ability to work effectively in a fast-paced, team environment, with a focus on fostering positive team dynamics.
• Strong interpersonal skills, with the ability to communicate effectively, both verbally and in writing.
• Demonstrated decision-making and problem-solving skills, with an ability to navigate complex situations.
• Meticulous attention to detail, with the ability to multitask and meet deadlines with minimal supervision.
• Elevated PowerPoint skills and proficiency in Word, Excel, PowerPoint, and Outlook.
• Skill in managing and implementing commercial projects and brand delivery.
• Proven ability to drive narrative and storytelling across various stakeholder teams.
• Competency in partnership management, including the delivery of partner assets and activations.
• Understanding of go-to-market strategies and revenue generation, with a focus on developing new opportunities.
• Aptitude for developing and driving marketing plans and presentations.
• Ability to provide commercial support for initiatives, including ancillary revenue generation, content development, and event planning.

Nice-to-haves

• Knowledge of the sport of soccer and youth soccer landscape
• Knowledge of the Spanish Language (business proficiency)
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Benefits

• Health insurance
• Dental insurance
• Paid time off
• On-the-job training
• Vision insurance