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Director, Commercial Growth - MLS NEXT & MLS GO
Major League Soccer - New York, NY
posted 3 months ago
About the position
The Director, Commercial Growth at Major League Soccer (MLS) is responsible for driving the commercial success of the league's youth programs, MLS GO and MLS NEXT. This role involves executing various commercial projects, managing content and social communication, and overseeing brand and creative delivery. The Director will collaborate with multiple internal teams to enhance the brand presentation and support strategic growth projects, ensuring the overall growth and success of soccer in North America.
Responsibilities
- Act as the central contact within the MLS NEXT & MLS GO team for all commercial operations, ensuring successful planning and execution of commercially related projects.
- Lead the development of internal and external MLS NEXT & MLS GO presentations, including the comprehensive Platform Overview, Event Pre-Cap and Recap, Executive Summaries, and Marketing Plans.
- Lead the development and execution of new revenue generating initiatives designed to improve the player development experience and MLS NEXT & GO program quality.
- Work with MLS Finance and Strategy on the P&L development of new initiatives.
- Act as the central contact with Business Development and Partnerships teams to support and enhance sponsorship opportunities.
- Assist in developing the story, narrative, and packages for the go-to-market plan.
- Support the evaluation of potential new partners and explore renewal opportunities with internal Partnerships team.
- Collaborate with the Partner Solutions team to develop new revenue opportunities, including asset development and packages for sale.
- Serve as the liaison to MLS Partnership Marketing to enhance MLS NEXT partner implementation.
- Oversee MLS NEXT and MLS GO content, social communication, and project management.
- Oversee brand and creative delivery process within the MLS NEXT & MLS GO team.
Requirements
- Bachelor's Degree required
- 8+ years of experience in related commercial and marketing roles
- High-level of commitment to a quality work product and organizational ethics, integrity, and compliance.
- Ability to work effectively in a fast-paced, team environment, with a focus on fostering positive team dynamics.
- Strong interpersonal skills, with the ability to communicate effectively, both verbally and in writing.
- Demonstrated decision-making and problem-solving skills, with an ability to navigate complex situations.
- Meticulous attention to detail, with the ability to multitask and meet deadlines with minimal supervision.
- Elevated PowerPoint skills and proficiency in Word, Excel, PowerPoint, and Outlook.
- Skill in managing and implementing commercial projects and brand delivery.
- Proven ability to drive narrative and storytelling across various stakeholder teams.
- Competency in partnership management, including the delivery of partner assets and activations.
- Understanding of go-to-market strategies and revenue generation, with a focus on developing new opportunities.
Nice-to-haves
- Knowledge of the sport of soccer and youth soccer landscape
- Knowledge of the Spanish Language (business proficiency)
- Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays
Benefits
- Comprehensive medical, dental, and vision coverage
- $500 wellness reimbursement
- Generous PTO
- Hybrid office/remote work schedule
- On-the-job training and feedback
- Ongoing educational opportunities
