Director, Communications - Leagues Cup

About the position

The Director of Communications for Leagues Cup is a fully bilingual media relations professional (English & Spanish) focused on earning media coverage and publicity for Leagues Cup in the United States, Canada and Mexico as well as internationally, based on the overall marketing and brand message, creating the plan and policies for media operations for the tournament, and working with MLS and LIGA MX communications teams and all participating clubs. This role plays an important part in the internal communications within the Leagues Cup team. The individual must have strong communications skills and a proven track record of creatively selling ideas and concepts resulting in story placements and media coverage. The position is based in New York City.

Responsibilities

• Works with Executive Director and marketing mix to create the communications strategy for Leagues Cup
• Coordinates the implementation of the communications strategy
• Leads feature idea development, message creation and media placements to increase awareness of Leagues Cup
• Proactively pitches and generates media coverage and publicity for Leagues Cup, working with both MLS and LIGA MX and all its clubs
• Lead and implement all announcements - including creation and distribution of press releases, coordination with partners, Leagues and Clubs including event-related, sporting and corporate news and stories
• Leads all media operations planning for the tournament, including creation and execution of media regulations, on-site execution, and staffing throughout the event
• Point of contact for all media and broadcast partners for all Leagues Cup-related media inquiries
• Fields media requests and inquiries from Canada, Mexico and U.S. and international outlets, as well as internal requests related to Leagues Cup

Requirements

• Bachelor's degree in relevant field (degree in public relations, journalism, marketing communications or a related field is preferred)
• 8+ years of experience, preferably in the PR industry.
• Fully bilingual (English and Spanish - reading, writing and speaking)
• Strong organizational and communications skills
• Ability to prioritize, be proactive, anticipate problems, handle multiple projects and ability to work under deadlines
• Ability to work in a fast-paced media environment and make quick decisions using sound judgement
• A positive team player with ability to lead and influence cross functionally
• Knowledge of social media, current partners and trends, as well as using social media to affect PR strategy
• Individual must be meticulous and a self-starter
• Ability to travel and to work non-traditional hours, including evenings, weekends and holidays

Nice-to-haves

• Knowledge of the sport of soccer and passion for MLS
• Previous knowledge and experience in sports communications

Benefits

• Comprehensive and competitive medical, dental, and vision benefits
• A suite of programs to promote well-being including a $500 Wellness Reimbursement
• A generous PTO offering
• Hybrid Office/Remote Work Schedule
• On the job training, feedback, and on-going educational opportunities
• Office perks, discounts and employee events