Director, Content Marketing & SEO

$120,000 - $160,000/Yr

PermitFlow - New York, NY

Full-time - Director

New York, NY

About the position

The Director, Content Marketing & SEO at PermitFlow is a key role focused on developing and executing a comprehensive content strategy to enhance the company's position as a thought leader in the construction permitting space. This position combines strategic oversight with hands-on execution, requiring expertise in content management, SEO, and data analysis. The director will lead a team of contracted writers and will be responsible for keyword research, content creation, and performance tracking, while also experimenting with innovative content strategies and technologies.

Responsibilities

• Develop content strategies to establish thought leadership in the permitting space.
• Own SEO and website strategy, including keyword research and metrics tracking.
• Collaborate with demand generation to create content for various marketing funnels and personas.
• Experiment with new content formats and channels such as webinars and video testimonials.
• Incorporate new technologies and methodologies into content and SEO programs.
• Create and develop a brand voice that builds trust with the target market.
• Build and drive a content engine for consistent high-quality content production.
• Act as a copyeditor and reviewer for external communications.
• Communicate with sales and other departments to identify content needs and execute on key campaigns.
• Stay updated on the latest content marketing and SEO tactics to maintain a competitive edge.
• Report on key content and SEO metrics to track performance and identify improvement opportunities.

Requirements

• 3+ years of experience in content and inbound strategies for B2B SaaS companies.
• Strong quantitative skills and comfort with data tools.
• Excellent communication skills to deliver memorable and differentiating messages.
• Strong work ethic and motivation to build and lead a function in a fast-paced environment.
• Team player mentality, recognizing that success is tied to the success of supported functions.

Nice-to-haves

• Experience with generative AI and programmatic SEO.
• Familiarity with various content formats and channels.

Benefits

• Equity packages
• Competitive Salary
• 100% Paid health, dental & vision coverage
• Lunch & Dinner provided with a fully stocked kitchen
• Commuter benefits
• Team building events
• Unlimited PTO