Director, Content Marketing

$165,000 - $175,000/Yr

Riskified - New York, NY

Full-time - Director

New York, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

Riskified is looking for a Director of Content Marketing to drive awareness, engagement, and results to the next level. As head of content, you will work closely with various marketing functions and other stakeholders across the globe to create full-funnel content that embodies our brand, demonstrates our expertise, provides value to our target audiences, and aligns to our business goals. As a player-coach, we need a strategic thinker but also a do-er with superb storytelling, writing, and editing skills. You'll be responsible for overseeing the content marketing function while growing and nurturing a primarily external team of writers. Pairing creativity and versatility with a data-driven mindset, you understand what type of content will work best for a given objective to captivate audiences. The ideal candidate should have a proven track record of setting editorial strategy and developing a variety of content that engage business leaders, tech-savvy readers, and the c-suite across the buyers' journey. Last but not least, you need to be able to execute effectively in a dynamic, global environment.

Responsibilities

• Collaborate with product marketing, demand gen, field marketing, data insights and communications teams to develop a content marketing strategy, roadmap, themes, and editorial calendar.
• Create full-funnel content pillars and derivatives (infographics, blogs, video scripts, ebooks, white papers, events/webinar programming etc.) for integrated marketing programs aligned to target personas and buying stages.
• Identify opportunities for new content types, channels, and visual material (image/video) or engagement tools (surveys, calculators) to maximize relevance for target audiences.
• Provide guidance to stakeholders for the best formats/deliverables to achieve their goals.
• Regularly report on content performance using data derived through analytics tools to identify opportunities and learnings.
• Collaborate with Riskified's in-house design team to develop compelling visuals to bring the writing to life.

Requirements

• 7-10+ years of professional writing experience and content strategy within an enterprise B2B environment (ecommerce, fraud, payments or fintech experience preferred)
• 3+ years experience in a content leadership position, managing a team of in-house writers and external resources
• Effective communicator and collaborator alongside excellent writing and editing skills
• Demonstrated successes in capturing target audiences through engaging content
• Supervise the production of multiple regional projects under tight deadlines
• Demonstrated experience utilizing next generation content tools (GA4, Semrush, etc)
• Obsessive about measuring and optimizing the performance of your content
• Proven track record developing and executing successful B2B corporate-level positioning, content and brand campaigns

Benefits

• Fully-covered medical, dental, and vision insurance from your first day
• Equity for all employees
• 401(k) + matching
• Commuter benefits
• Catered lunch
• Fully-stocked kitchen
• Team events
• Happy hours
• Birthday celebrations
• Yoga, pilates, soccer league, wellness classes
• Wide-ranging opportunities to volunteer and make an impact in local communities
• Commitment to your professional development with global onboarding, sales bootcamp, skills-based courses, full access to Udemy, lunch & learns
• Awesome Riskified gifts and swag!