Director Content Marketing

Cs Disco - New York, NY

Full-time - Director

New York, NY

Professional, Scientific, and Technical Services

About the position

The Director of Content Marketing will be responsible for leading the content strategy and execution for our marketing department. This role requires a visionary leader who can create compelling content that resonates with our target audience and drives engagement across multiple channels. The ideal candidate will have a deep understanding of content marketing best practices, SEO, and analytics, and will be able to leverage these skills to enhance our brand presence and drive customer acquisition. In this position, you will oversee a team of content creators, including writers, designers, and social media specialists. You will be responsible for developing a content calendar that aligns with our marketing goals and ensures a consistent brand voice across all platforms. You will also collaborate closely with other departments, such as sales and product development, to ensure that our content supports their objectives and addresses customer needs. The Director of Content Marketing will analyze performance metrics to assess the effectiveness of our content initiatives and make data-driven decisions to optimize future campaigns. You will be expected to stay up-to-date with industry trends and emerging technologies to keep our content strategy innovative and effective. This role is critical to our overall marketing strategy and will play a key role in shaping the future of our brand.

Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with business goals.
• Lead and manage a team of content creators, providing guidance and support to ensure high-quality output.
• Create and maintain a content calendar that schedules all aspects of content creation and publication.
• Collaborate with cross-functional teams to ensure content supports sales and product initiatives.
• Analyze content performance metrics and adjust strategies based on data-driven insights.
• Stay current with industry trends and best practices to keep content strategies innovative.
• Oversee the production of various content types, including blog posts, whitepapers, videos, and social media posts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in content marketing or related roles, with at least 5 years in a leadership position.
• Proven track record of developing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, analytics, and content management systems.
• Excellent writing, editing, and communication skills.

Nice-to-haves

• Experience in the tech industry or a fast-paced startup environment.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design principles and experience working with design teams.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Flexible scheduling options
• Professional development opportunities
• Paid holidays and vacation time