Director, Content & Promotional Lifecycle Automation Product Line Lead, Human Health IT (Hybrid)

Merck KGaA Darmstadt Germany - Rahway, NJ

Full-time - Senior

Rahway, NJ

Chemical Manufacturing

About the position

The Director of Content & Promotional Lifecycle Automation Product Line Lead at Merck is a senior leadership role within the Human Health IT sector. This position focuses on enhancing patient impact and business outcomes through advanced digital capabilities and solutions. The role involves managing a product line of agile teams responsible for marketing and promotional planning, content creation, and regulatory review, while leveraging automation and AI technologies to drive efficiencies. The director will collaborate with various stakeholders, including marketing teams and senior executives, to shape strategies that align with business priorities and ensure successful deployment of capabilities.

Responsibilities

• Product management for marketing and content strategy, including development of roadmaps and communication of progress/risks.
• Drive thought leadership and innovation to support business value realization.
• Lead cross-market and cross-enterprise collaboration to align business objectives and roadmaps.
• Communicate results to project teams using data visualizations and presentations.
• Develop and maintain documentation using Atlassian Confluence and Jira for scalable deployments.
• Work with product architects to shape digital marketing capabilities that drive business outcomes.
• Collaborate with global business partners to gather insights from various perspectives.
• Create business-friendly scenarios for validating needs with business users.
• Provide thought leadership on using capabilities to support digital campaigns.

Requirements

• Strong leadership skills with a collaborative approach.
• Ability to manage product lines and drive results.
• Expertise in marketing and content strategy.
• Knowledge of market regulatory requirements and adaptation of capabilities.
• Experience in product management and relationship management.

Nice-to-haves

• Experience with machine learning, AI, and Gen AI technologies.
• Familiarity with digital asset management tools.
• Background in healthcare marketing or IT.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities