Director, Creative and Brand Strategy

$152,300 - $179,200/Yr

The Scotts Company - Marysville, OH

Full-time - Senior

Marysville, OH

Administrative and Support Services

About the position

The Director, Creative and Brand Strategy at Scotts Miracle-Gro is a pivotal role responsible for overseeing the creative direction and brand stewardship of the company's iconic brands. This position involves managing a wide range of advertising and creative projects, ensuring that all creative outputs align with brand guidelines and effectively communicate the brand's message across various channels. The director will work closely with internal teams and external agency partners to deliver high-quality creative work that drives business outcomes and enhances the consumer experience.

Responsibilities

• Set the creative bar for the brand and deliver great work that works.
• Oversee creative strategy and development of all marketing communications assets, ensuring messaging consistency across all touchpoints and with brand objectives.
• Directly impact business outcomes by influencing how ad campaigns are best deployed and evaluated in each channel.
• Oversee creative department workflow processes and policies, identifying opportunities for continuous improvement.
• Provide creative support and consultation across the Consumer Experience Organization to ensure consistency and excellence of all initiatives.
• Drive global brand standards where applicable, providing creative guidance and coordination to Business teams, Design partners and Creative Agencies.
• Oversee the development of strong creative briefs that leverage deep consumer insights and will inspire the best work from our creative agencies.
• Partner closely with internal teams (and Brand leadership) to develop and manage the overall timelines for creative execution.
• Supervise staff in the day-to-day management of agency partners and vendors, overseeing retainer and project budgets, and other commitments.
• Provide overall mentoring and leadership to an internal team of 18+ individuals, developing personnel to achieve their potential.

Requirements

• 15+ years of creative brand or agency experience
• Experience developing and executing multi-faceted advertising campaigns
• Solid knowledge of marketing, brand, and design principles and development
• Must be an excellent, detail-oriented designer with a passion for typography, layout, color and pixel perfect creative execution
• Experience leading and managing creative teams
• Strong concept and strategy development skills
• Expert visual literacy/understanding of typography, illustration, color theory, wire framing, and photo manipulation
• Expert verbal communication skills, including ability to speak effectively before fellow VPs or other internal groups
• Passion/desire to innovate/push boundaries

Benefits

• Medical, dental and vision coverage for employees and their families
• Wellness reimbursement program
• 401K match (up to 7.5%)
• 15% discount on company stock
• Access to Maven Family Planning
• Financial assistance for adoption, fertility, and surrogacy (up to $30,000)
• Employee Resource Groups focusing on diversity and inclusion, family, education, and sustainability
• Opportunities for community service and volunteerism