Publicis Groupe - Detroit, MI
posted about 2 months ago
As a Director of Creative Asset Management at Starcom, you will be instrumental in overseeing the workflow of creative assets associated with digital media campaigns. This role requires collaboration with internal media activation and operations teams, as well as external stakeholders, to ensure the smooth management of video and custom program development. Your primary responsibilities will include managing production timelines, technical specifications, and the routing of digital display, video, and other creative assets between clients, internal teams, creative agencies, and media partners. You will also assist the media team in building creative decks that illustrate the media plan and play a key role in presenting these plans to clients. In this position, you will be responsible for scheduling and leading creative kick-off calls with both internal and external stakeholders. You will create and manage specification sheets in collaboration with the media team, ensuring that all necessary details are communicated clearly. Daily communication regarding the status of pending, complete, or at-risk items will be a critical part of your role, as will managing the custom program development process. This includes performing initial quality assurance checks on delivered creative assets to confirm that they meet the required specifications, such as file type, size, and clip length. Additionally, you will work closely with the operations team to ensure that creative assets are trafficked and set live correctly and on time. Building creative decks and discussing specification needs, timelines, and best practices during client meetings will also be part of your responsibilities. Your ability to manage multiple complex campaigns simultaneously, along with your strong project management skills, will be essential for success in this role.