Director, Creative Brand Marketing

Hanesbrands - Winston-Salem, NC

Full-time - Senior

Winston-Salem, NC

10,001+ employees

Apparel Manufacturing

About the position

The Director, Creative Brand Marketing at Hanesbrands Inc. is responsible for leading the creative vision and execution for the company's marketing initiatives. This role involves overseeing the development of innovative and cohesive creative concepts for marketing campaigns, product branding, and visual communications. The Director will collaborate with various teams to ensure brand consistency and engage consumers effectively through storytelling and impactful design.

Responsibilities

• Lead the creative direction: Define and execute the overall creative vision for marketing campaigns, product branding, and digital assets.
• Oversee creative teams: Manage and inspire a team of designers, art directors, copywriters, and other creative professionals to produce high-quality, innovative content.
• Ensure brand consistency: Ensure that all creative work aligns with the brand's identity, tone, and strategic goals across all platforms and media.
• Collaborate with cross-functional teams: Work closely with marketing, product development, and digital teams to create cohesive, integrated campaigns.
• Develop innovative concepts: Drive the ideation and creation of unique, compelling creative ideas that elevate the brand and engage consumers.
• Manage external partners: Oversee relationships with external creative agencies, production houses, and freelance talent to deliver projects on time and on budget.
• Monitor industry trends: Stay updated on the latest design trends, technologies, and innovations to keep the brand at the forefront of the industry.
• Oversee creative production: Ensure the flawless execution of creative assets, from concept through production, ensuring quality control and adherence to timelines.
• Present creative strategies: Lead the presentation of creative concepts to senior leadership and stakeholders, articulating the vision and rationale behind creative decisions.

Requirements

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
• 11+ years of experience in creative roles, with at least 3 years in a senior leadership position.
• Strong creative portfolio showcasing a range of innovative and impactful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
• Strong leadership and team management skills with the ability to inspire and guide creative teams.
• Excellent communication and presentation skills, with the ability to articulate creative concepts to non-creative stakeholders.
• Deep understanding of consumer behavior and how to create compelling content that resonates with the target audience.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Nice-to-haves

• Master's degree in Creative Direction, Marketing, or a related discipline.
• Experience in global marketing and working on international campaigns.