Pernod Ricard - Louisville, KY
posted 3 months ago
Pernod Ricard is seeking a Director of Creative Content to lead the strategic development and execution of creative content for its North American Distillers brands, including Jeffersons, Rabbit Hole, TX, and Smooth Ambler. This role is pivotal in translating business needs into impactful creative executions, primarily focusing on the US market with potential expansion into international markets. The Director will manage a dedicated team of creative professionals and collaborate with internal cross-functional teams and external agency partners to ensure that all creative efforts align with the overall brand strategy and business objectives. The position emphasizes a customer-centric approach, ensuring that all content resonates with consumers and enhances brand loyalty. The Director will be responsible for overseeing the entire content creation process, from concept development to production and implementation, while also measuring and monitoring the effectiveness of these initiatives. A key aspect of this role involves implementing sustainability initiatives within the creative space, ensuring that all content not only engages consumers but also aligns with Pernod Ricard's commitment to environmental responsibility. In addition to managing creative output, the Director will design primary communication and advertising assets based on consumer behavior insights and competitive intelligence. This includes building strong consumer relationships, driving digital engagement strategies, and analyzing market trends to identify opportunities for growth. The role also requires managing the marketing budget effectively, ensuring resources are allocated efficiently to maximize impact. The Director will champion the brand's identity and ensure consistent application across all creative campaigns, while also fostering a culture of continuous improvement and innovation within the team. This position is not only about leading creative efforts but also about building and maintaining strong relationships with key markets and aligning global brand initiatives with local business goals. The ideal candidate will possess a blend of strategic vision, creative prowess, and leadership skills to drive the brand's success in a competitive landscape.