Director, Creative Content

$146,148 - $182,685/Yr

Pernod Ricard - Louisville, KY

Full-time - Senior

Louisville, KY

About the position

Pernod Ricard is seeking a Director of Creative Content to lead the strategic development and execution of creative content for its North American Distillers brands, including Jeffersons, Rabbit Hole, TX, and Smooth Ambler. This role is pivotal in translating business needs into impactful creative executions, primarily focusing on the US market with potential expansion into international markets. The Director will manage a dedicated team of creative professionals and collaborate with internal cross-functional teams and external agency partners to ensure that all creative efforts align with the overall brand strategy and business objectives. The position emphasizes a customer-centric approach, ensuring that all content resonates with consumers and enhances brand loyalty. The Director will be responsible for overseeing the entire content creation process, from concept development to production and implementation, while also measuring and monitoring the effectiveness of these initiatives. A key aspect of this role involves implementing sustainability initiatives within the creative space, ensuring that all content not only engages consumers but also aligns with Pernod Ricard's commitment to environmental responsibility. In addition to managing creative output, the Director will design primary communication and advertising assets based on consumer behavior insights and competitive intelligence. This includes building strong consumer relationships, driving digital engagement strategies, and analyzing market trends to identify opportunities for growth. The role also requires managing the marketing budget effectively, ensuring resources are allocated efficiently to maximize impact. The Director will champion the brand's identity and ensure consistent application across all creative campaigns, while also fostering a culture of continuous improvement and innovation within the team. This position is not only about leading creative efforts but also about building and maintaining strong relationships with key markets and aligning global brand initiatives with local business goals. The ideal candidate will possess a blend of strategic vision, creative prowess, and leadership skills to drive the brand's success in a competitive landscape.

Responsibilities

• Lead and oversee the strategic development and execution of creative content for North American Distillers brands.
• Translate business needs into powerful creative executions with a focus on the US market.
• Manage a dedicated team of creative professionals and collaborate with internal and external partners.
• Oversee the full cycle process from concept to production to implementation and measurement.
• Implement sustainability initiatives within the creative space.
• Design primary communication and advertising assets based on consumer behavior insights.
• Build strong consumer relationships and deliver consumer-centric solutions.
• Drive strategies to increase digital customer engagement with the brands.
• Analyze and report on market and competitor trends to identify core business threats and opportunities.
• Manage and optimize the marketing budget, ensuring effective allocation of resources.
• Establish and organize longer-term goals, themes, and content roadmaps.
• Monitor and review competitor content and market trends to inspire new content and strategy updates.
• Create and manage content strategies and plans that deliver on key brand goals and needs.
• Produce high-quality, compelling, and accurate output in support of projects and plans.
• Manage external agency relationships and connect the brand to current culture through innovative ideas and collaborations.
• Lead, coach, and develop the brand management team.

Requirements

• Proven experience in brand building and fostering consumer loyalty through strong brand identity.
• Ability to architect contemporary strategies that elevate creative identity and connect with consumers.
• Experience in leveraging data analytics to reach the right consumer with the right message.
• Strong storytelling skills to reflect a close connection to the consumer.
• Ability to leverage consumer behavioral data and predictive analytics for decision making.
• Experience in leading with innovative ideas and identifying emerging trends.
• Ability to implement a contemporary digital approach leveraging technology for consumer engagement.
• Experience in incorporating sustainability into commercial strategy and storytelling.
• Strong leadership competencies including courage, strategic mindset, and the ability to drive results.

Nice-to-haves

• Experience in the spirits or beverage industry.
• Familiarity with digital marketing tools and platforms.
• Knowledge of sustainability practices in marketing.
• Experience in managing cross-functional teams.

Benefits

• Flexible work policy with hybrid or remote options.
• Comprehensive health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.
• Tuition reimbursement for further education.
• Employee discounts on products and services.