Director, Creative Effectiveness

Lighthouse Credit Union - Portsmouth, NH

Full-time - Senior

Hybrid - Portsmouth, NH

51-100 employees

About the position

The Director, Creative Effectiveness at Lighthouse Credit Union is a pivotal role that combines creative strategy, brand management, and consumer insights to enhance the credit union's marketing efforts. This position leads a dynamic creative team, focusing on developing impactful content that resonates with members and drives growth. The director will leverage innovative tools and data-driven insights to optimize creative effectiveness and ensure alignment with the organization's mission and brand standards.

Responsibilities

• Develops, coaches, and leads an agile creative team composed of designers, copywriters, and digital-first storytellers.
• Builds and optimizes the internal creative engine to produce content for both owned and paid assets.
• Leverages cutting-edge creative and media tools, including AI, to enhance team productivity.
• Incorporates marketing research and media performance into the creative planning process to drive effectiveness.
• Collaborates with brand management, PR, marketing operations, and member experience teams to create high-impact assets.
• Develops team members to meet the needs of agile marketing teams, including demand generation and lifecycle marketing.
• Engages with external agency partners on strategic projects.
• Champions brand standards and creative excellence across all member and employee touchpoints.
• Regularly evaluates and optimizes the Lighthouse brand guide.

Requirements

• Bachelor's degree in a creative discipline, marketing, or related field.
• 8-10 years of modern brand building experience, preferably in finance, tech, or consumer services.
• Experience in a multidisciplinary creative environment with exposure to brand strategy and media.
• Proficiency in Adobe Creative Suite and other modern creative tools.
• Familiarity with the modern advertising tech stack and programmatic media platforms like Google Display and Video 360.
• Understanding of digital storytelling across the consumer journey, utilizing engagement and automation tools like Salesforce Marketing Cloud.

Nice-to-haves

• Experience in a leadership role within a creative team.
• Knowledge of advanced programmatic media platforms.
• Experience with consumer insights and data analysis.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid holidays
• Paid time off
• Profit sharing
• Employee loan discount
• Student loan/tuition assistance program
• Comprehensive medical/dental/vision
• Weekly paychecks
• Participation in the Annual Incentive Plan
• Continued training and advancement opportunities
• Balanced/Predictable schedule
• Local Volunteer Opportunities
• Company Outings and annual Summit
• Hybrid work environments