Director, Creative Marketing

Unclassified - Houston, TX

Full-time - Senior

Houston, TX

About the position

As the Director of Creative Marketing at Ezee Fiber, you will be at the forefront of shaping our brand's future in a competitive marketplace. This role is designed for a visionary marketing leader who is passionate about building brands and delivering exceptional customer experiences. You will lead a dynamic team of creative professionals, driving innovative marketing strategies that establish Ezee Fiber as a market leader in the internet service industry. Your expertise will be crucial in developing and executing impactful marketing campaigns that resonate with our target audience and elevate our brand to new heights. In this position, you will oversee the creation of cohesive marketing campaigns from concept to completion, ensuring that our brand identity and messaging are consistent across all channels. You will be responsible for creating, planning, and managing integrated, omnichannel marketing strategies that drive customer acquisition, engagement, and retention. Additionally, you will develop and maintain a compelling brand strategy that aligns with our company's mission and values, creating playbooks to support the consistent activation of brand elements across all marketing assets. Fostering a culture of creative disruption is essential, as you will always seek new ways to stand out in a crowded marketplace. Mentoring and developing your team will be a key focus, creating an environment of collaboration, innovation, and continuous learning. You will collaborate with external creative agencies and internal teams to ensure that all creative output is brand-aligned and of the highest quality. Utilizing market research and performance data will inform your creative decisions and campaign strategies, ensuring that we remain competitive and relevant. You will work closely with sales, product development, and customer service teams to ensure a unified brand message across all touchpoints. Overseeing the production of high-quality marketing assets, including digital content, print materials, and multimedia, will be part of your responsibilities, ensuring they meet our brand standards. Additionally, you will manage and allocate the marketing budget effectively to maximize ROI, while monitoring and evaluating brand performance through key metrics and KPIs to measure the effectiveness of our initiatives and campaigns.

Responsibilities

• Lead the creation of impactful creative marketing campaigns from concept to completion, ensuring a cohesive brand identity and message across all channels.
• Create, plan, and manage the development of integrated, omnichannel marketing strategies that drive customer acquisition, engagement, and retention.
• Develop and maintain a clear and compelling brand strategy that aligns with the company's mission, values, and objectives.
• Create playbooks to support the consistent activation of brand elements across all marketing assets.
• Foster a culture of creative disruption, always seeking new ways to stand out in a crowded marketplace.
• Mentor and develop your team, creating an environment of collaboration, innovation, and continuous learning.
• Collaborate with and manage external creative agencies and internal teams to ensure brand-aligned and top-tier creative output.
• Use market research and performance data to inform creative decisions and campaign strategies.
• Work closely with sales, product development, and customer service teams to ensure a unified brand message across all touchpoints.
• Oversee the production of high-quality marketing assets, including digital content, print materials, and multimedia, ensuring they meet brand standards.
• Manage and allocate the marketing budget, ensuring efficient and effective use of resources to maximize ROI.
• Monitor and evaluate brand performance, tracking key metrics and KPIs to measure the effectiveness of brand initiatives and campaigns.

Requirements

• 5+ years of experience in marketing, branding, or a related field.
• Strong understanding of branding principles and marketing strategies.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.
• Experience in a leadership role, managing teams, and overseeing creative projects.
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Familiarity with digital marketing platforms and tools.
• Highly organized and detail oriented.
• Ability to thrive in a fast-paced, dynamic environment.