Director, Creative Product Marketing

Full-time - Senior

ALL Jam City, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Jam City is building out its Creative Product Marketing team to develop industry-leading ad creative and creative campaign operations. You have a deep understanding of the core narrative and artistic elements of what makes ad creative successful, understands the full-funnel journey from ad creative to in-game monetization and can effectively influence cross functional teams and make key creative strategy decisions in an environment with imperfect data and ambiguity.

Responsibilities

• Develop portfolio ad creative strategy-framework optimizing top and bottom user funnel metrics (IPM, CPI, Retention, Monetization) for key JC titles
• Communicate at different stakeholder altitude levels; you can speak high-level strategy and tactics at an executive level and flesh out nuanced details with on-the-ground stakeholders
• Experience managing emerging talent; hire, coach, and develop a creative product marketing team from the ground up that raises the bar of creative science excellence in the industry
• Quickly & strategically adapt and fast-follow evolving creative market trends and apply them to each title
• Inspire and influence marketing art team to develop ad creative achieving marketing KPIs and ROAS targets
• Strategize industry-leading creative operations systems with Data Science to improve creative reporting, creative cost-benefit analysis, and creative output optimization
• Lead Creative Testing: pioneer creative testing strategy and execution, scale factoring top and bottom funnel user journeys
• Establish yourself as a cross-functional thought leader and influence cross-functional marketing (ASO, Social, Product, Brand etc) creative direction through performance marketing ad creative learnings

Requirements

• 6-10+ years of experience ideally in a performance marketing-oriented environment
• 2-4+ years of management experience
• Must be willing to work primarily PST hours with real-time communication
• Always seeks to understand the 'Why' behind everything - constantly apply internal and external learnings to creative operations and output
• Expert cross-functional communicator: speaks the language of artists, performance, and brand marketers
• Passionate about the mobile gaming space and creative trends
• Proactive in nature and generally curious
• Mobile performance marketing experience a huge plus
• Experience with hyper-casual mobile game developers/ad creative a huge plus

Benefits

• medical
• dental
• vision
• parental leave
• paid time off
• 401(k) plan
• life insurance
• disability insurance
• accident insurance