Director Creative Services

CBS Broadcasting - Miami, FL

Full-time - Senior

Miami, FL

Broadcasting and Content Providers

About the position

CBS Miami/CW Miami 33 is seeking an innovative, visionary, and creative leader to spearhead media marketing and management initiatives. This role is designed for a versatile individual capable of instituting a creative vision that will establish efficient strategies for brand development and visual execution. The successful candidate will take ownership of a bold multi-platform marketing and community engagement plan, ensuring its successful implementation and measurable results. The Director of Creative Services will be responsible for driving a clear daily brand strategy for CBS Miami properties, coordinating and leading brand, marketing, graphics, promotional, and community collaboration efforts across all platforms. In this position, you will serve as the liaison with the CBS Group Marketing Team, supporting the growth of our brand and leading the execution of group marketing strategies. You will build and manage a high-performing team of marketers, designers, and producers, upholding brand standards and guidelines across all news-related visuals, graphics, and promotional materials. This role requires a keen attention to detail, tone, and style, as well as the ability to communicate and present concepts in a clear and engaging manner. You will lead the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, and tent pole events, while applying critical metrics to monitor the overall health of the brand both internally and externally. Collaboration is key in this role, as you will work closely with the News Director and News Team to ensure alignment with the overall brand strategy. Additionally, you will partner with the research department to understand viewer insights and effectively translate them into creative strategies that engage our audience. Proven leadership capabilities, along with a track record of successfully recruiting, retaining, and teaching staff, are essential for this position.

Responsibilities

• Coordinate and lead CBS Miami's brand, marketing, graphics, promotional, and community collaborations efforts across all platforms.
• Serve as the liaison with CBS Group Marketing Team to support the growth of our brand and lead execution of our group marketing strategies.
• Build and manage a team of high performing marketers, designers, and producers.
• Uphold brand standards and guidelines across all news-related visuals, graphics, and promotional materials, maintaining a compatible and recognizable brand presence.
• Work closely with Ad Agency partners to efficiently deploy campaigns in support of breaking news and planned events.
• Apply critical metrics to monitor the overall health of the brand, both internally and externally.
• Communicate and present concepts in a clear and engaging way.
• Support brand through content, culture, and community.
• Lead the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, tent pole events, and other creative.
• Collaborate with News Director and News Team to ensure alignment with the overall brand strategy.
• Partner with the research department to understand viewer insights while effectively translating it into creative strategies that engage our audience.

Requirements

• Excellent interpersonal skills to collaborate with cross-functional teams and leadership.
• Creative experience with graphics systems, editing, production systems, and software.
• Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
• Preferred 3-5 years experience in management, promotion, and production.