Director, Creative Services

Nexstar Corporation - Huntsville, AL

Full-time

Huntsville, AL

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Creative Services Director is a pivotal role responsible for shaping and leading the overall marketing strategy of the station. This position involves designing and implementing promotions that align with the strategic objectives of the station. The Creative Services Director will provide leadership to the promotions team, overseeing the recruitment and development of team members to ensure a high-performing unit. This role requires planning and directing various promotions and station events, as well as developing and executing promotional strategies that enhance the station's competitiveness in the market. In addition to strategic oversight, the Creative Services Director will prepare budgets, approve expenditures, and track revenue-generating marketing and promotional events and contests that occur on-air, online, and on-site. The role also includes creating and reviewing operational records and reports to assess the effectiveness of promotions. Collaboration is key, as the Director will work closely with the Sales, News, and Programming teams to create client promotions and promotional proposals. Maintaining the brand identity of the stations and their websites is also a critical responsibility. The Creative Services Director will supervise local commercial production, maintain relationships with community partners, and coordinate the promotion of community events. This includes maintaining a calendar of community events, station initiatives, and special projects. The Director will oversee the station's on-air graphics packages and related equipment, ensuring that all promotional materials are aligned with the station's branding. Additionally, the role involves working with CBS and The CW to promote network programming and execute co-branding opportunities. Other duties may be assigned as necessary to support the station's objectives.

Responsibilities

• Develop and lead the overall marketing strategy of the station.
• Design promotions to achieve marketing objectives.
• Provide leadership for the promotions team and manage recruitment and development of team members.
• Plan and direct promotions and station events.
• Develop and execute promotional strategies to enhance station competitiveness.
• Prepare budgets and approve budget expenditures.
• Plan, execute, and track revenue-generating marketing and promotional events and contests.
• Create and review operational records and reports to assess the efficacy of promotions.
• Create client promotions and promotional proposals with Sales, News, and Programming teams.
• Maintain the brand identity of the stations and website.
• Supervise local commercial production.
• Maintain relationships with community partners.
• Coordinate promotion of and participation in community events.
• Maintain a calendar of community events, station initiatives, and special projects.
• Oversee the station's on-air graphics packages and related equipment.
• Work with CBS and The CW to promote network programming and execute co-branding opportunities.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Fluency in English.
• Excellent communication skills, both oral and written.
• Five years' experience in media promotions preferred.
• Valid driver's license with an acceptable driving record.
• Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
• Talent for writing, videography, and graphic design, with proficiency in related equipment and software.
• Knowledge of Adobe Creative Cloud (specifically Premiere Pro, Photoshop, After Effects, and Illustrator).
• Able to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.