Nexstar Corporation - Huntsville, AL
posted 2 months ago
The Creative Services Director is a pivotal role responsible for shaping and leading the overall marketing strategy of the station. This position involves designing and implementing promotions that align with the strategic objectives of the station. The Creative Services Director will provide leadership to the promotions team, overseeing the recruitment and development of team members to ensure a high-performing unit. This role requires planning and directing various promotions and station events, as well as developing and executing promotional strategies that enhance the station's competitiveness in the market. In addition to strategic oversight, the Creative Services Director will prepare budgets, approve expenditures, and track revenue-generating marketing and promotional events and contests that occur on-air, online, and on-site. The role also includes creating and reviewing operational records and reports to assess the effectiveness of promotions. Collaboration is key, as the Director will work closely with the Sales, News, and Programming teams to create client promotions and promotional proposals. Maintaining the brand identity of the stations and their websites is also a critical responsibility. The Creative Services Director will supervise local commercial production, maintain relationships with community partners, and coordinate the promotion of community events. This includes maintaining a calendar of community events, station initiatives, and special projects. The Director will oversee the station's on-air graphics packages and related equipment, ensuring that all promotional materials are aligned with the station's branding. Additionally, the role involves working with CBS and The CW to promote network programming and execute co-branding opportunities. Other duties may be assigned as necessary to support the station's objectives.