Director, Creative Services

Nexstar Media Group - Huntsville, AL

Full-time - Senior

Huntsville, AL

Broadcasting and Content Providers

About the position

The Creative Services Director is a pivotal role within Nexstar Broadcasting, responsible for shaping and leading the overall marketing strategy of the station. This position involves designing and implementing promotions that align with the strategic objectives of the station, ensuring that all marketing efforts enhance the station's competitiveness in the market. The Director will provide leadership to the promotions team, overseeing recruitment, development, and performance management of team members. This includes planning and directing various promotions and station events that engage the community and elevate the station's brand presence. In this role, the Director will develop and execute promotional strategies that not only attract viewers but also generate revenue through marketing and promotional events. This includes preparing budgets, approving expenditures, and tracking the success of on-air, online, and on-site contests and events. The Director will also create and review operational records and reports to assess the effectiveness of promotions, ensuring that all initiatives are data-driven and aligned with the station's goals. Additionally, the Creative Services Director will be responsible for maintaining the brand identity of the station and its website, supervising local commercial production, and coordinating with community partners to promote and participate in local events. The role requires collaboration with the Sales, News, and Programming teams to create compelling client promotions and proposals. The Director will also oversee the station's on-air graphics packages and related equipment, working closely with CBS and The CW to promote network programming and execute co-branding opportunities. Other duties may be assigned as necessary to support the station's objectives.

Responsibilities

• Develop and lead the overall marketing strategy of the station.
• Design promotions that achieve the objectives of the marketing strategy.
• Provide leadership for the promotions team and manage recruitment and development of team members.
• Plan and direct promotions and station events.
• Develop and execute promotional strategies to enhance station competitiveness.
• Prepare budgets and approve budget expenditures.
• Plan, execute, and track revenue-generating marketing and promotional events and contests.
• Create and review operational records and reports to assess the efficacy of promotions.
• Create client promotions and promotional proposals with Sales, News, and Programming teams.
• Maintain the brand identity of the stations and website.
• Supervise local commercial production.
• Maintain relationships with community partners and coordinate participation in community events.
• Oversee the station's on-air graphics packages and related equipment.
• Work with CBS and The CW to promote network programming and execute co-branding opportunities.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or equivalent combination of education and work-related experience.
• Fluency in English.
• Excellent communication skills, both oral and written.
• Five years' experience in media promotions preferred.
• Valid driver's license with an acceptable driving record.
• Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
• Experience establishing long-range objectives and specifying strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor, or help others improve their knowledge or skills.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
• Talent for writing, videography, and graphic design.
• Proficiency in Adobe Creative Cloud (specifically Premiere Pro, Photoshop, After Effects, and Illustrator).
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.