Nexstar Media Group - Huntsville, AL
posted 2 months ago
The Creative Services Director is a pivotal role within Nexstar Broadcasting, responsible for shaping and leading the overall marketing strategy of the station. This position involves designing and implementing promotions that align with the strategic objectives of the station, ensuring that all marketing efforts enhance the station's competitiveness in the market. The Director will provide leadership to the promotions team, overseeing recruitment, development, and performance management of team members. This includes planning and directing various promotions and station events that engage the community and elevate the station's brand presence. In this role, the Director will develop and execute promotional strategies that not only attract viewers but also generate revenue through marketing and promotional events. This includes preparing budgets, approving expenditures, and tracking the success of on-air, online, and on-site contests and events. The Director will also create and review operational records and reports to assess the effectiveness of promotions, ensuring that all initiatives are data-driven and aligned with the station's goals. Additionally, the Creative Services Director will be responsible for maintaining the brand identity of the station and its website, supervising local commercial production, and coordinating with community partners to promote and participate in local events. The role requires collaboration with the Sales, News, and Programming teams to create compelling client promotions and proposals. The Director will also oversee the station's on-air graphics packages and related equipment, working closely with CBS and The CW to promote network programming and execute co-branding opportunities. Other duties may be assigned as necessary to support the station's objectives.