Espn - New York, NY
posted about 2 months ago
The Director of Creative Strategy and Integration is a pivotal role within the Creative Strategy and Integration team, which is part of the Visual Storytelling division of ESPN Creative Studio. This position is responsible for shaping the strategic creative vision and execution plan for the Creative Studio's diverse portfolio of work. The Director will play a crucial role in creating and optimizing innovative workflows across various platforms, including digital, streaming, broadcast, and marketing. This strategic and managerial role requires a deep integration of data, analytics, creative research, and streaming priorities to enhance the overall effectiveness of the team's initiatives. In this role, the Director will fully own all user experience (UX) research initiatives across marketing, linear, digital, and web/app platforms, regularly presenting findings to stakeholders. The Director will also participate in performance report-outs to gain a comprehensive understanding of performance metrics, identifying opportunities for case studies and collaborative discussions among Visual Storytelling teams. A key aspect of this position is to lead cultural change within the organization, fostering optimism and collaboration across teams to set priorities and drive results. The Director will work closely with Disney partners to ensure that artwork is optimized for various platforms and content. Additionally, the role involves managing relationships with external design production vendors, overseeing onboarding, invoicing, and day-to-day project management. This position requires a blend of strategic thinking, creativity, and strong leadership skills to guide the team in achieving its goals and enhancing the overall user experience across ESPN's platforms.