Espn - New York, NY
posted about 2 months ago
The Creative Strategy and Integration team is a vital part of the Visual Storytelling division within ESPN Creative Studio, tasked with shaping the strategic creative vision and execution plan for the studio's diverse portfolio of work. This team is at the forefront of creating and optimizing innovative workflows that span across digital, streaming, broadcast, and marketing channels. The Director of Creative Strategy and Integration plays a crucial strategic and managerial role, focusing on the integration of data, analytics, creative research, and streaming priorities. This position is responsible for overseeing user experience (UX) research for Visual Storytelling and collaborates closely with Disney Streaming and other integration partners to ensure cohesive and effective strategies. In this role, the Director will fully own all UX research initiatives related to marketing, linear, digital, and web/app platforms, regularly presenting findings to stakeholders. Participation in performance report-outs within the marketing space is essential to deeply understand performance metrics and identify opportunities for case studies and discovery. The Director will lead cultural change within the organization, fostering optimism and collaboration across teams to set priorities and drive results. Additionally, this role involves working closely with Disney partners to ensure that artwork is optimized for various platforms and content, as well as managing relationships with external design production vendors, including onboarding, invoicing, and overseeing day-to-day projects.