Director, Creative Strategy and Integration

$141,450 - $189,750/Yr

Disney - New York, NY

Full-time - Senior

New York, NY

Motion Picture and Sound Recording Industries

About the position

The Director of Creative Strategy and Integration at ESPN is a strategic and managerial role within the Visual Storytelling division. This position is responsible for overseeing the integration of data, analytics, creative research, and streaming priorities, ensuring that the creative vision aligns with the overall goals of the Creative Studio. The director will lead UX research initiatives, collaborate with Disney Streaming and other partners, and optimize workflows across various platforms.

Responsibilities

• Fully own all UX research initiatives for marketing, linear, digital and web/app and present findings on a regular basis.
• Participate in performance report-outs in the marketing space to deeply understand performance metrics.
• Identify opportunities for case studies and discovery and bring VS teams together to discuss process and findings.
• Be a vocal enthusiast of culture change, leading with optimism and working across teams to set priorities and drive results.
• Work closely with Disney partners to ensure artwork travelling across platforms is optimized for that platform and content.
• Own relationships with external design production vendors, including supporting onboarding, invoicing and day-to-day projects.

Requirements

• Demonstrated experience with user research, running tests, gathering and presenting data.
• 10 years experience in digital media, including at least 4 years in people management.
• Ability to analyze and make strategic recommendations based off a variety of analytics and constantly evolving priorities.
• Very comfortable running large-scale meetings, creating and giving presentations.
• Adapts easily to change and is an example for the rest of the team.
• Experience working with production vendors, including DCO.

Nice-to-haves

• Demonstrated ability to present and discuss metrics and discovery in a digestible and accessible way.
• Experience in digital marketing, particularly setting campaign priorities.
• Understanding of performance metrics and creative research.
• Deep experience with a variety of project management and analytics tools.

Benefits

• Health insurance
• Childcare options
• Paid time off
• Retirement programs
• Tuition assistance
• Weekly pay