Director, Creative Strategy

$94,000 - $152,375/Yr

Dentsu - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Director, Creative Strategy at Dentsu Creative is responsible for leading the strategy across media and creative disciplines for a global tech client. This hybrid role involves developing strategic briefs, coordinating with creative and media teams, and utilizing data insights to inform decision-making. The position requires strong client management skills and the ability to guide a team in strategic planning and research methods, ultimately aiming to create innovative strategies that drive growth for clients.

Responsibilities

• Develop creative test strategies and roadmaps, coordinating with other agency teams for execution and measurement.
• Lead the development of creative briefs outlining strategy, goals, requirements, and messaging for brands.
• Use insight tools to develop meaningful audience insights for creative implementation.
• Organize client challenges to find solutions that enhance brand performance across the full-funnel experience.
• Collaborate with media teams to understand channel strategies and audience breakdowns for effective activation.
• Ensure tracking of tasks and deliverables with Accounts and PMs.
• Translate client challenges into inspiring creative strategies with creative teams.
• Act as a solutions architect, integrating various Dentsu services.
• Work with a diverse team to develop ideas, content programs, and technology blueprints.
• Build decision trees to visualize messaging logic for consumers.
• Ensure accurate project quoting for finance and leadership teams.

Requirements

• 8+ years' experience in a marketing position.
• 3+ years' experience developing performance and creative strategies.
• Experience with hiring, mentoring, and leading a team of strategists.
• Excellent knowledge of Dynamic Creative Optimization and DCO platforms.
• Experience working on a global scale account and software experience.
• Bachelor's Degree in a business-related field.
• Ability to motivate clients and teams to solve marketing challenges creatively.
• Proficient in translating data and uncovering insights for strategic planning.
• Strong storytelling skills and ability to shift perspectives for valuable insights.
• Fluency in multiple marketing research tools and methodologies.

Nice-to-haves

• Experience with social listening tools.
• Familiarity with various agency disciplines including direct mail, media, social, content, UX, analytics, and technology.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance