Director, Creative Studio

$115,000 - $260,000/Yr

Aflac

Full-time - Senior

251-500 employees

Insurance Carriers and Related Activities

About the position

The Director of Creative Studio at Aflac is responsible for leading the creative and strategic growth of the company's marketing and advertising efforts. This role involves managing key internal client relationships, overseeing business operations, and ensuring agency profitability while promoting Aflac's brand awareness. The position requires strong leadership skills, extensive industry knowledge, and the ability to develop and implement effective communication strategies that align with business objectives.

Responsibilities

• Build and establish strong relationships with senior internal business unit leaders; effectively communicate and collaborate across various internal groups and external vendors.
• Interpret clients' business strategy into communication and advertising strategies; present creative solutions to meet clients' business objectives.
• Promote strategically sound expansion of business with existing internal clients; influence various stakeholders to think more creatively and strategically.
• Guide Aflac's creative and strategic growth, inspire internal agency culture, manage key internal client relationships, and oversee business operations and agency profitability.
• Manage agency disciplines including business development, client strategy, account services, creative, production, social content, and editorial staff.
• Attract and retain top agency talent; ensure that the responsibilities, authorities, and accountability of all direct reports are defined and understood.
• Recommend and manage changes as required by the development and growth of the business.
• Act as an ambassador to increase Aflac's brand awareness through participation in industry associations, networks, and community organizations.
• Manage the graphic design, copy writing, and social content studio functions; provide leadership in the operations of the departments while maintaining focus on the company's strategic goals.
• Define, develop, and maintain reporting to measure performance, customer satisfaction, cycle times, and project cost savings, and report metrics to senior leadership.
• Manage all internal projects including critical branding and marketing projects; participate in the development of new project proposals and time/cost estimates.
• Develop and manage overhead budget, and oversee the tracking and assessment of cost savings by leveraging the internal teams in lieu of outside advertising agencies.
• Oversee the planning and development of company marketing and communications materials and the preparation, issuance, and delivery of sales materials, exhibits, and promotional programs.
• Represent the organization at various community and/or business meetings to promote the company; promote positive relations with partners, vendors, and distributors.
• Work with department managers and staff to develop five-year and ten-year business plans for the company; establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.
• Identify and manage technology and publishing platforms and subscriptions needed to ensure operational excellence.
• Develop a social content studio including an editorial department and writing staff to create intuitive content for use by the sales force and marketing department.
• Ensure event production and multimedia teams offer a best-in-class experience to internal business partners.

Requirements

• Bachelor's Degree in Marketing or a related field.
• 10 years of professional job-related work experience, including 5 years of management experience.
• Marketing and advertising experience, including internal or external agency experience.
• Experience working across various business units, including B2B, product, and recruiting.
• Strong track record of developing and maintaining client relationships.
• Strong coaching and leadership skills.
• Strong personal computer skills with experience in Microsoft Office based software.

Nice-to-haves

• Experience in digital marketing and social media strategies.
• Familiarity with project management tools and software.
• Knowledge of graphic design principles and practices.

Benefits

• Medical, dental, and vision coverage
• Prescription drug coverage
• Health care flexible spending
• Dependent care flexible spending
• Aflac supplemental policies (Accident, Cancer, Critical Illness, and Hospital Indemnity offered at no cost to employee)
• 401(k) plans
• Annual bonuses
• Opportunity to purchase company stock
• 11 paid holidays
• Up to 20 days PTO to be used for any reason
• State mandated sick leave
• Other leaves of absence when needed to support physical, financial, and emotional well-being.