Director, Creative Studio

$115,000 - $260,000/Yr

Aflac - Columbus, GA

Full-time - Senior

Columbus, GA

251-500 employees

Insurance Carriers and Related Activities

About the position

The position is a senior leadership role at Aflac, focusing on marketing and communications strategies to enhance brand awareness and drive business growth. The successful candidate will manage internal teams, develop client relationships, and oversee the execution of marketing initiatives while ensuring alignment with Aflac's strategic goals. This hybrid role requires a blend of in-office collaboration and remote work, emphasizing the importance of effective communication and leadership in a dynamic environment.

Responsibilities

• Builds and establishes a strong relationship with senior internal business unit leaders; effectively communicates and collaborates across various internal groups and external vendors.
• Interprets clients' business strategy into communication and advertising strategies; presents creative solutions to meet clients' business objectives.
• Promotes strategically sound expansion of business with existing internal clients; influences various stakeholders to think more creatively and strategically.
• Guides Aflac's creative and strategic growth, inspires internal agency culture, manages key internal client relationships, and oversees business operations and agency profitability.
• Manages agency disciplines; business development, client strategy, account services, creative, production, social content and editorial staff, research, digital, and has responsibility for personnel actions including hiring and performance management; responsible for department policies, practices, and procedures.
• Attracts and retains top agency talent; ensures that the responsibilities, authorities and accountability of all direct reports are defined and understood.
• Recommends and manage change(s), as required by the development and growth of the business.
• Acts as an ambassador to increase Aflac's brand awareness through participation in industry associations, networks and community organizations.
• Manages the graphic design, copy writing and social content studio functions; provides leadership in the operations of the departments, while maintaining focus on the company's strategic goals; identifies and develops new communication methods and designs for the company to reduce expenses.
• Defines, develops and maintains reporting to measure performance, customer satisfaction, cycle times and project cost savings, and reports metrics to senior leadership.
• Manages all internal projects including critical branding and marketing projects; participates in the development of new project proposals and time/cost estimates.
• Develops and manages overhead budget, and oversees the tracking and assessment of cost savings by leveraging the internal teams in lieu of outside advertising agencies - tracks ROI of the department.
• Oversees the planning and development of company marketing and communications materials and the preparation, issuance and delivery of sales materials, exhibits, and promotional programs.
• Represents the organization at various community and/or business meetings to promote the company; promotes positive relations with partners, vendors, and distributors.
• Works with department managers and staff to develop five year and ten year business plans for the company; establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; serves on planning and policy-making committees.
• Responsible for identifying and managing technology and publishing platforms and subscriptions needed to ensure operational excellence, which includes but not limited to: Workfront, DAM, Sales Marketplace, Zmags, etc.
• Responsible for the development of a 'social content studio' including an editorial department and writing staff to create intuitive content (articles, listicles, blogs, infographics, etc.) for use by the sales force and marketing department to drive digital engagement of potential customers.
• Adheres to project deadlines and budget, and escalates issues appropriately; manages and supports an account and traffic team to provide best in class client service.
• Ensures event production and multimedia teams offer a best in class experience to our internal business partners, driving cost savings and support in our newly virtual business environment.

Requirements

• Bachelor's Degree in Marketing, or a related field
• 10 years of professional job related work experience, 5 years management experience
• Marketing and advertising experience, to include agency experience
• Experience working across various business units to include B2B, product and recruiting
• Broad industry knowledge relative to markets, products and competition
• Extensive knowledge of operating principles and methodology applicable to marketing and sales
• Understanding of business drivers and their relationship to Aflac products and services
• Knowledge of budgeting and expense control to plan, implement, and maximize the expenditure of funds while maintaining and improving quality standards
• Strong track record of developing and maintaining client relationships
• Strong coaching and leadership skills
• Strong personal computer skills with experience in Microsoft Office based software

Benefits

• Medical, dental, and vision coverage
• Prescription drug coverage
• Health care flexible spending
• Dependent care flexible spending
• Aflac supplemental policies (Accident, Cancer, Critical Illness and Hospital Indemnity offered at no costs to employee)
• 401(k) plans
• Annual bonuses
• Opportunity to purchase company stock
• 11 paid holidays
• Up to 20 days PTO to be used for any reason
• State mandated sick leave (Washington employees accrue 1 hour sick leave for every 40 hours worked)
• Other leaves of absence, if eligible, when needed to support physical, financial, and emotional well-being