Director, CRM Marketing

$134,300 - $150,000/Yr

Fabletics - El Segundo, CA

Full-time - Senior

El Segundo, CA

Warehousing and Storage

About the position

The Director, CRM Marketing at Fabletics is responsible for leading the CRM program across all product categories, focusing on strategies that enhance customer acquisition and retention. This role involves overseeing the CRM efforts, managing a team, and collaborating with various departments to ensure effective marketing campaigns and business growth.

Responsibilities

• Design and implement a best-in-class CRM marketing strategy for Fabletics across all categories.
• Lead the evolution of the CRM approach from a channel-first to a message-first strategy.
• Manage and mentor the CRM team, focusing on successful acquisition and retention campaigns.
• Analyze key performance metrics and prioritize opportunities to increase CRM's revenue contribution.
• Present performance results to senior leadership and leverage insights to enhance strategies.
• Collaborate with cross-functional teams to execute bold marketing campaigns.

Requirements

• 7+ years of experience in developing and executing CRM strategies and lifecycle marketing programs.
• Strong quantitative analysis skills and ability to conduct complex calculations.
• Experience in retail, apparel, and/or DTC industry is highly desirable.
• Demonstrated success in driving revenue growth and enhancing customer retention.
• Outstanding written and verbal communication skills.

Nice-to-haves

• Experience with AI and ML integration into CRM initiatives.
• Proven experience in managing and mentoring team members.

Benefits

• Health insurance
• 401(k)
• Paid time off
• Employee discount
• Hybrid Work Schedule
• Discretionary Paid Time Off
• Summer Fridays
• Annual Bonus Program
• Equity Program