Director - Customer Marketing

$126,200 - $234,400/Yr

Covetrus - Tallahassee, FL

Full-time - Senior

Tallahassee, FL

Professional, Scientific, and Technical Services

About the position

The Director of Customer Marketing is responsible for leading initiatives aimed at driving member growth and increasing sales within the organization. This role requires a strategic leader with a strong background in sales and marketing, capable of managing cross-functional teams and delivering impactful marketing solutions under tight timelines.

Responsibilities

• Develop and implement customer marketing strategies that align with business objectives, driving member growth, engagement, and retention.
• Work closely with the Sales team to enhance customer relationships and drive revenue growth.
• Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance culture.
• Coordinate effectively across various departments to ensure cohesive marketing initiatives.
• Develop and implement marketing strategies tailored to corporate and strategic accounts.
• Lead the creation and execution of targeted marketing campaigns for corporate and strategic accounts.
• Develop and nurture partnerships with key stakeholders to create joint marketing initiatives.
• Conduct market research and analysis to inform marketing campaigns.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Oversee the creation of quarterly business review materials for sales teams.
• Lead marketing efforts through dynamic and high-pressure situations.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 10+ years of relevant marketing leadership experience, ideally in a customer-focused or B2B environment.
• Strong leadership skills and ability to inspire and develop a team.
• Expertise in working closely with sales teams to drive alignment and optimize marketing programs.
• Strong strategic thinking with a focus on data-driven decision making.
• Excellent communication skills for effective presentation and influence at all levels.
• Experience managing multi-channel marketing programs and budget oversight.

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts
• Life & disability benefits
• Identity theft protection
• Pet insurance