Director, Data Licensing & AI Growth Marketing
Shutterstock - New York City, NY
posted 1 day ago
About the position
We are seeking an innovative Director of Content Growth to lead the marketing strategy for the Data Licensing & AI Business within our Business Solutions Division. This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments. Working closely with the Revenue Lead and Head of Operations for the Data Licensing & AI Business and cross-functional teams, including Customer Advocacy, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives. This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI training data market, AI and ML technologies, trends, and applications.
Responsibilities
- Define and drive the overarching marketing strategy for the Data Licensing & AI Business Unit, focusing on demand generation, customer and channel partner growth, and retention across diverse market segments.
- Identify opportunities for expansion and growth within the market by analyzing industry trends, customer needs, and competitive landscapes.
- Develop and prioritize lead generation, nurturing, retention, and channel partnership strategies, working closely with the Revenue Lead to align marketing goals with revenue and bookings objectives.
- Partner closely with the Marketing Operations, Customer Advocacy, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals.
- Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Data Licensing & AI Business Unit.
- Establish metrics and KPIs to evaluate marketing campaign performance and continuously measure and optimize, leveraging insights to continuously improve and adapt strategies to meet evolving business needs.
- Act as the primary marketing representative for the Data Licensing & AI Business Unit, providing regular updates and insights to senior leadership and cross-functional partners on performance, opportunities, and strategic direction.
- Develop a comprehensive understanding of the business and introduce innovative ideas to support Data and AI business growth.
Requirements
- 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management.
- Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.
- Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.
- Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
Benefits
- Flexibility to work between home and office with everything you need to be successful in both.
- A generous and competitive benefits package.
