Director, Digital and Paid Marketing

Cb2 - Chicago, IL

Full-time - Senior

Chicago, IL

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Director, Digital and Paid Marketing at CB2 is responsible for overseeing all aspects of paid marketing initiatives, including vision, planning, budget management, customer insights, analytics, and execution. This role involves leading a dedicated team across various paid marketing channels and collaborating with cross-functional teams to align marketing strategies with business objectives. The position is hybrid, based in Chicago, and focuses on driving customer-centric strategies to enhance brand performance and achieve financial goals.

Responsibilities

• Own the strategy for growing all paid and digital marketing efforts.
• Ensure cross-functional alignment to paid marketing strategy for building immediate and long-term vision.
• Conceive and execute customer-centric strategies that support key brand objectives: acquisition, retention, and program support.
• Ensure all budgets are strategically aligned to business goals including ecom sales, traffic, and conversion goals.
• Drive and communicate hindsight performance and optimizations.
• Develop and maximize marketing budget in partnership with the external agency to drive business objectives.
• Maintain strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc.).
• Partner with Analytics, Ecom, and Agency partners to develop comprehensive reporting.
• Collaborate with Marketing/Planning/Merchandising/Ecom leadership to develop promotional and advertising strategies.
• Lead and develop a performance-minded team, communicating strategy cross-functionally.

Requirements

• Bachelor's degree in Marketing or equivalent field.
• 10+ years of Digital Marketing experience with best in class organizations in consumer-focused industries.
• Demonstrated experience in managing substantial budgets and media investments.
• Strong business management experience.
• Proven ability to leverage data to drive measurable results and track accountabilities.
• Knowledgeable in digital marketing methods and analytics.

Nice-to-haves

• Experience in specialty retail or DTC space.
• Familiarity with Media Mix Modeling, brand health tracking, and lift studies.

Benefits

• Competitive salary range of $105K - $133K.
• Hybrid work environment with flexibility.