Director, Digital Marketing ($145,400.00 - $185,300.00)

$145,400 - $185,300/Yr

Apartments.Com - Irvine, CA

Full-time - Senior

Irvine, CA

Motion Picture and Sound Recording Industries

About the position

The Director of Digital Marketing at Irvine Company Apartments is a strategic role focused on enhancing the company's digital presence to drive resident acquisition and retention. This position involves developing and executing comprehensive digital marketing strategies, overseeing various digital marketing channels, and collaborating with internal and external teams to achieve aggressive leasing goals.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to achieve aggressive leasing goals.
• Oversee all aspects of digital marketing, including paid search, local SEO, social media, ILS, and email marketing.
• Establish clear KPIs and track progress towards digital marketing goals.
• Analyze marketing campaign performance using analytics tools to measure success and optimize campaigns.
• Manage relationships with external agencies and vendors, fostering a culture of knowledge sharing.
• Stay updated on digital marketing trends and technologies to optimize online presence.
• Collaborate with internal teams to ensure a cohesive digital experience.
• Manage a team of digital marketing professionals, providing mentorship and coaching.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 - 7 years of experience in digital marketing with a proven track record.
• In-depth knowledge of digital media strategy, Local SEO, social media marketing, email marketing, and marketing automation.
• Experience in developing and managing digital marketing budgets.
• Strong analytical and problem-solving skills.
• Excellent communication, collaboration, and presentation skills.
• Strong leadership and team management skills.

Benefits

• 401(k) matching
• Health insurance
• Paid time off