Director, Digital Marketing & Artist Development (Sony Music Nashville)

Sony Music - Nashville, TN

Full-time - Senior

Nashville, TN

Motion Picture and Sound Recording Industries

About the position

As a Director, Digital Marketing & Artist Development, with the direction of the VP, Digital Marketing and VP, International Marketing & Artist Development, this individual operates as a project manager to drive and evolve the company's development of strategic and tactical marketing campaigns. You will serve as an integral part of a team responsible for creating and implementing digital marketing and revenue-generating campaigns for your assigned roster. This role operates as a project manager, communicating with artist management and providing budget oversight and ensure the effectiveness of marketing plan for an assigned roster of SMN artists.

Responsibilities

• Serve as a project manager for an assigned artist roster, developing strategic timelines and marketing plans in collaboration with SMN's promotion, media, creative and commercial partnership peers; lead in the execution of the marketing plan and evaluation of campaign results.
• Conduct planning meetings as needed, outlining specific agendas and identifying the most important next steps.
• Create, develop and execute innovative digital marketing campaigns on behalf of assigned artist roster.
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results.
• Communicate goals, strategies and marketing campaign efforts with internal and external teams to maintain expectations with Sony leadership, artists and managers.
• Serve as key liaison with in-house Creative Services team to ensure visual tools support the brand and satisfy established project goals.
• Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets.
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption.
• Partner with and oversee various stakeholders in the development of websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile.
• Drive CRM strategy for assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives.
• With support of the Coordinator, Digital Marketing & Artist Development, conceptualize contests and sweeps, including set-up of online forms and drafting of rules with legal department.
• Develop and execute measurable digital advertising campaigns that support overall project goals and reach target audiences across all artist digital properties.

Requirements

• A self-starter with at least 5 years of experience in marketing with proven success developing innovative, creative campaigns, preferably in a creative industry (music, television, entertainment, etc.).
• An idea generator who has experience working in a collaborative space as well as leading, influencing, and delegating while executing under stressful and demanding situations.
• A team player with a passion for digital innovation and an ability to apply relevant technology trends to music marketing, as well as a strong work ethic, effective communication and editing skills (both written and verbal form) and advanced organizational skills.
• A creator and storyteller with extensive, hands-on experience managing social media platforms, building social communities and using mobile marketing strategies and technology systems (SMS, surveys, etc.).
• Strong grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.).
• Broad understanding of e-commerce, D2C and music/ticket bundling, music streaming business, and their relevant digital platforms, and marketing responsibilities.
• A detail-oriented individual with demonstrated organization skills including experience independently managing time and meeting goals/deadlines.
• A strong professional presence with a demonstrated ability to exhibit a professional, confident, and positive manner in dealing with both internal and external stakeholders, and to work to maintain constructive working relationships.
• A strong communicator with a high comfort level interacting with high profile clients and business partners.
• A trustworthy professional with experience taking a collaborative approach to problem-solving, excellent presentation skills to explain complex situations in clear terms to management and large groups.
• A music aficionado with familiarity / affinity for country music and a willingness to work extended hours including nights and weekends and available for travel as needed.

Benefits

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.