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Sony Musicposted 2 months ago
Full-time • Senior
Nashville, TN
Motion Picture and Sound Recording Industries
Resume Match Score

About the position

As a Director, Digital Marketing & Artist Development, with the direction of the VP, Digital Marketing and VP, International Marketing & Artist Development, this individual operates as a project manager to drive and evolve the company's development of strategic and tactical marketing campaigns. You will serve as an integral part of a team responsible for creating and implementing digital marketing and revenue-generating campaigns for your assigned roster. This role operates as a project manager, communicating with artist management and providing budget oversight and ensure the effectiveness of marketing plan for an assigned roster of SMN artists.

Responsibilities

  • Serve as a project manager for an assigned artist roster, developing strategic timelines and marketing plans in collaboration with SMN's promotion, media, creative and commercial partnership peers; lead in the execution of the marketing plan and evaluation of campaign results.
  • Conduct planning meetings as needed, outlining specific agendas and identifying the most important next steps.
  • Create, develop and execute innovative digital marketing campaigns on behalf of assigned artist roster.
  • Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results.
  • Communicate goals, strategies and marketing campaign efforts with internal and external teams to maintain expectations with Sony leadership, artists and managers.
  • Serve as key liaison with in-house Creative Services team to ensure visual tools support the brand and satisfy established project goals.
  • Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets.
  • Implement new technologies and marketing tactics geared to maximize music streaming and consumption.
  • Partner with and oversee various stakeholders in the development of websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile.
  • Drive CRM strategy for assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives.
  • With support of the Coordinator, Digital Marketing & Artist Development, conceptualize contests and sweeps, including set-up of online forms and drafting of rules with legal department.
  • Develop and execute measurable digital advertising campaigns that support overall project goals and reach target audiences across all artist digital properties.

Requirements

  • A self-starter with at least 5 years of experience in marketing with proven success developing innovative, creative campaigns, preferably in a creative industry (music, television, entertainment, etc.).
  • An idea generator who has experience working in a collaborative space as well as leading, influencing, and delegating while executing under stressful and demanding situations.
  • A team player with a passion for digital innovation and an ability to apply relevant technology trends to music marketing, as well as a strong work ethic, effective communication and editing skills (both written and verbal form) and advanced organizational skills.
  • A creator and storyteller with extensive, hands-on experience managing social media platforms, building social communities and using mobile marketing strategies and technology systems (SMS, surveys, etc.).
  • Strong grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.).
  • Broad understanding of e-commerce, D2C and music/ticket bundling, music streaming business, and their relevant digital platforms, and marketing responsibilities.
  • A detail-oriented individual with demonstrated organization skills including experience independently managing time and meeting goals/deadlines.
  • A strong professional presence with a demonstrated ability to exhibit a professional, confident, and positive manner in dealing with both internal and external stakeholders, and to work to maintain constructive working relationships.
  • A strong communicator with a high comfort level interacting with high profile clients and business partners.
  • A trustworthy professional with experience taking a collaborative approach to problem-solving, excellent presentation skills to explain complex situations in clear terms to management and large groups.
  • A music aficionado with familiarity / affinity for country music and a willingness to work extended hours including nights and weekends and available for travel as needed.

Benefits

  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next.
  • Time off for a winter recess.

Job Keywords

Hard Skills
  • Digital Marketing
  • Facebook
  • Internal Markets
  • Mailchimp
  • Salesforce
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Soft Skills
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