Director, Digital Marketing, Brukinsa Promotions

BeiGene - San Mateo, CA

Full-time - Director

San Mateo, CA

Chemical Manufacturing

About the position

The Director of Digital Marketing will lead the digital marketing strategy and execution for the Brukinsa brand team. This role will be integral in collaborating with the omnichannel team to develop and implement comprehensive digital marketing campaigns that drive brand awareness, engagement, and sales growth. The ideal candidate will have a strong background in digital marketing and customer segmentation, a deep understanding of the pharmaceutical industry, and a proven track record in Oncology. In this position, the Director will develop and execute a comprehensive digital marketing strategy for the Brukinsa brand that aligns with overall brand strategy and priorities. This includes collaborating with the Omnichannel Strategy and Innovation (OSI) and analytics teams to identify and leverage digital opportunities to enhance brand presence and drive growth. The Director will lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including website content, social media posts, and email newsletters. Additionally, they will represent all digital materials submitted to the internal promotional review committee, ensuring that final materials meet business objectives while also adhering to regulatory, legal, and compliance requirements. The role also involves leading the planning, development, and execution of digital marketing campaigns across various channels, including web, social media, email, and search. The Director will monitor and analyze campaign performance with the business analytics team and media partners, providing insights and recommendations for optimization. They will be responsible for the digital tactical plan in concert with OSI, the brand promotions team, and AOP recommendations. Collaboration is key in this role, as the Director will work closely with the omnichannel team to ensure seamless integration of digital marketing efforts. They will collaborate with cross-functional teams, including sales, medical, and regulatory, to ensure alignment and compliance, and communicate digital marketing plans and results to key stakeholders. Budget management is another critical aspect of this position, as the Director will manage the digital marketing budget for the Brukinsa brand, ensuring effective allocation of resources to maximize ROI. Staying abreast of the latest trends and innovations in digital marketing and the pharmaceutical industry is essential, as the Director will identify and implement new technologies and platforms to enhance digital marketing efforts. Although this position will not manage direct reports, it will require significant agency management and cross-functional team leadership.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the Brukinsa brand that aligns to overall brand strategy and priorities.
• Identify and leverage digital opportunities to enhance brand presence and drive growth in collaboration with OSI and analytics teams.
• Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including website content, social media posts, and email newsletters.
• Represent all digital materials submitted to the internal promotional review committee, ensuring compliance with business objectives and regulatory requirements.
• Lead the planning, development, and execution of digital marketing campaigns across various channels, including web, social media, email, and search.
• Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization.
• Manage the digital marketing budget for the Brukinsa brand, ensuring effective allocation of resources to maximize ROI.
• Stay abreast of the latest trends and innovations in digital marketing and the pharmaceutical industry, identifying and implementing new technologies and platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• At least 7 years of experience in digital marketing, with predominant experience in the pharmaceutical industry.
• Preference for experience in Oncology, particularly hematologic malignancies.
• Proven experience in developing and executing digital marketing strategies and campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, global environment.
• Knowledge of regulatory requirements in the pharmaceutical industry is a must.