Director- Digital Marketing Channel Sales

Relx - Raleigh, NC

Full-time - Director

Hybrid - Raleigh, NC

10,001+ employees

Management of Companies and Enterprises

About the position

The Director of Digital Channel Sales is responsible for leading online sales of subscription services for LexisNexis across multiple global regions. This role focuses on enhancing website performance to drive traffic, conversions, and renewals, while managing channel sales for both LexisNexis Legal and Professional Products and Global Nexis Solutions Products. The position requires collaboration with commercial teams to develop and implement effective eCommerce strategies and digital marketing initiatives.

Responsibilities

• Holding responsibility for the success of the online subscription sales platform
• Managing online activities for traffic acquisition, conversion and ultimately sales
• Developing and implementing an eCommerce strategy to enhance website performance, including running experiments
• Leading market research to understand buyer behavior and using data to drive better outcomes
• Overseeing digital marketing channels including PPC, SEO, Display, affiliates, and email marketing
• Ensuring maximized SEO with keywords driving subscription conversions
• Reporting on performance and managing digital marketing strategies

Requirements

• Possess a deep understanding of eCommerce operations with a focus on driving sales for B2B subscription products
• Be able to set direction and deliver outcomes using tools such as Adobe E Commerce or similar
• Be proficient in using Google Analytics and implementing digital marketing concepts
• Have broad experience in attribution modeling, website speed optimization, A/B testing, and conversion management
• Be assured in developing and overseeing retail and eCommerce-focused digital marketing strategies
• Have excellent understanding of UX, web design, customer flow, and web analysis

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice