Director, Digital Marketing & Consumer Engagement

Mobile Marketing Association - Greenville, SC

Full-time - Senior

Greenville, SC

Professional, Scientific, and Technical Services

About the position

The Director of Digital Marketing and Consumer Engagement at Prisma Health is responsible for developing and implementing strategic marketing plans that align with the organization's growth goals and enhance its brand reputation. This role focuses on humanizing the brand through digital and social marketing activities, overseeing a team of digital marketing professionals, and collaborating with leadership to create effective digital strategies and content. The position requires a strong emphasis on customer-centric digital best practices and data-driven decision-making.

Responsibilities

• Develop and implement strategic marketing plans to advance Prisma Health's priorities and growth goals.
• Direct the strategy, development, execution, and maintenance of digital and social marketing activities.
• Oversee a team of digital marketing professionals and collaborate with leadership to create effective digital marketing strategies.
• Analyze digital programs to ensure implementation of customer-centric digital best practices.
• Create digital content strategies and website development plans.

Requirements

• Bachelor's Degree in a relevant field.
• Seven (7) years of experience in digital and strategic marketing, preferably in an advertising agency or corporation with a focus on owned channels.
• Expertise in digital marketing, analytics, consumer insights, and conversion optimization.
• Strong understanding of digital marketing principles, best practices, and emerging trends across multiple channels.
• Proficiency in web analytics tools, email marketing platforms, content management systems (CMS), and social media management tools.
• Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and backlink strategies.
• Excellent analytical skills with the ability to analyze data and make data-driven decisions.

Nice-to-haves

• Leadership experience in a healthcare setting.