Director, Digital Marketing Engineering

About the position

The Director of Digital Marketing Engineering leads the team in technical strategy, building software and managing a team of engineers. The role is required to keep abreast of emerging technology trends and applications in the marketing industry, including advertising, campaign management, content management, site optimization, customer relationship management (CRM), personalization, loyalty and paid media. The position will directly manage the engineers, technology strategy and Level 3 support of DG's Marketing technology stack. This role is responsible for developing the marketing engineering strategy for optimizing technologies developed internally and those acquired externally, eliminating technical debt and coordinating with cross-team dependencies. This requires management of multiple complex products and initiatives. The position will be required to partner with external vendors, contractors and offshore teams to obtain talent and technology. This position will have budget responsibility.

Responsibilities

• Accountable for Marketing capabilities including, level of effort, solution options (build or buy), solution design and implementation along with necessary expert consulting time and application configuration with a focus on segmentation, campaigns and personalization.
• Owns marketing engineering deliverables and reporting on them as well as collaboration with dependent technology teams and supporting other engineering requests that need marketing technology support, such as projects that need customer data.
• Evaluate, improve, and implement processes across teams or functional area to advance engineering excellence.
• Lead the team in determining the best repair, and ensure appropriate maintenance, and documentation.
• Provide career development to reports with individual development plans, annual training opportunities and consistent feedback. Maintain a high performing engineering team.
• Manage annual budget and team OKRs with monthly and quarterly reporting.
• Manage vendor relationships by influencing and negotiating work arrangements that maintain cost/performance balance.

Requirements

• Must have experience in marketing technologies across digital marketing, campaign management, advertising, content management, decisioning, orchestration, site optimization, analytics, and customer segmentation.
• Must have experience in customer data platforms, personalization and loyalty technologies.
• Direct management of technical staff as well as manager level staff.
• Demonstrated in-depth expertise in the design, development, implementation, diagnosis, or repair of technology solutions.
• Experience with hardware, software, data models, methods, and other technology-based intellectual property.
• Experience providing cost estimates, domain-specific support services and total cost of ownership analysis.
• The ability to lead multiple complex projects from inception through completion. Projects may include complex cross product integrations.
• Excellent communication skills and the ability to write effectively. Tactful and diplomatic when required.
• Ability to motivate, reward, and provide constructive criticism and corrective action.
• Ability to teach, mentor and enhance skills of staff from entry level through leadership.
• Ability to set goals, evaluate and measure performance, and provide informal and formal feedback on performance.
• Ability to delegate and achieve desired results from direct reports and provide accountability at an individual, team and departmental level.
• Ability to influence and provide informal leadership to stakeholders and cross-functional partners.