Director - Digital Marketing Experience

Milwaukee Brewers - Milwaukee, WI

Full-time - Senior

Milwaukee, WI

About the position

The Director - Digital Marketing Experience is responsible for developing and executing strategic distribution of Brewers brand content and marketing messages across all digital channels. This role enhances brand awareness, drives website traffic, and acquires leads/customers through effective digital marketing strategies and integrated campaigns. The position collaborates with various internal partners and Major League Baseball Advanced Media to optimize digital marketing efforts across platforms such as web, social media, and mobile apps.

Responsibilities

• Plan and execute all digital marketing channel strategy including website, email, SMS, Ballpark App, and digital video channels.
• Oversee social media efforts to amplify the team's content plans and ensure alignment with the Brewers brand voice.
• Engage in research to identify effective digital platforms and methods to reach targeted audiences; plan, execute, and measure experiments and conversion tests.

Requirements

• At least five years of related experience in digital marketing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe metrics suite).
• Strong data analysis skills to extract insights from reporting tools.
• Willingness to be innovative and test new ideas and programs.

Nice-to-haves

• Experience in sports marketing or with a sports team.
• Familiarity with customer relationship management (CRM) tools.

Benefits

• Exceptional health and dental rates, and fully covered vision package
• 401(K) match and an additional annual contribution from the Club
• Unlimited vacation time
• Paid parental leave
• Collaborative recognition program and incentives
• Leadership development programming
• Online educational platform for personal and professional development
• Employee Resource Groups
• Paid time off for volunteering
• Year-round diversity, equity and inclusion training and development
• Brewers Home Game tickets, promotional giveaways and other discounts!