Director, Digital Marketing Operations

$160,000 - $175,000/Yr

New York Times - New York, NY

Full-time - Senior

New York, NY

Publishing Industries

About the position

The Director of Digital Marketing Operations at The New York Times is a senior-level role focused on leading multichannel CRM experiences and optimizing marketing technology platforms. This position involves managing a diverse team responsible for email operations, web development, and marketing quality assurance, while collaborating with various departments to enhance the effectiveness of marketing campaigns. The director will also be responsible for ensuring compliance with data privacy regulations and maintaining the health of email lists.

Responsibilities

• Set a vision for the operations of campaign development and promote the work it will take to achieve this vision.
• Manage a team of operations professionals, spanning a range of specialties, including email, quality assurance, and landing page development.
• Translate business strategy into operational requirements and map dependencies to other areas of the business.
• Lead the implementation and optimization of marketing automation platforms and capabilities like machine learning and AI.
• Manage overall email list health and protect domain reputation/deliverability across all email efforts.
• Ensure all messaging experiences follow relevant data privacy and compliance regulations.
• Understand the flow of data to, within, and from commercial messaging platforms to analyze platform trends and troubleshoot performance.
• Oversee the quality assurance process for marketing assets across the funnel.
• Maintain a grasp of industry trends in marketing technology and build a perspective on when and how to grow channel capabilities.
• Translate and represent complex technical concepts into the language of many, varied partners.
• Demonstrated excellence in testing and integration of new operational capabilities and tools that guide business outcomes.
• Oversee the end-to-end execution processes for channels in the portfolio.

Requirements

• 10+ years with marketing technology working with operations and platforms that support marketing campaigns.
• 6+ years of experience in the email or marketing automation space managing enterprise email platforms such as Oracle's Responsys platform.
• 5+ years of experience in hardcoding using HTML and CSS for email campaigns.
• 4+ years of people management experience, with experience hiring and developing a team of operational professionals.

Nice-to-haves

• Experience managing commercial transactional emails preferably tied to a subscriber lifecycle.
• Experience with compliance regulations including CAN-SPAM and international data collection policies.
• Bachelor's Degree with a focus on Marketing or a related field.

Benefits

• Competitive salary range of $160,000 - $175,000 per year.
• Commitment to diversity and inclusion in the workplace.