Director, Digital Marketing Operations

$160,000 - $175,000/Yr

CO0001 The New York Times Company - New York, NY

Full-time - Senior

New York, NY

About the position

The New York Times is seeking a Director of Digital Marketing Operations to lead a diverse team focused on multichannel CRM experiences. This role involves collaborating with various teams to implement and optimize marketing automation platforms, ensuring effective campaign development and execution while maintaining compliance with data privacy regulations. The Director will also translate complex technical concepts for non-technical stakeholders and drive process improvements across the marketing function.

Responsibilities

• Set a vision for the operations of campaign development and promote the work it will take to achieve this vision, engaging with data, technology, marketing, and strategy teams along the way.
• Manage a team of operations professionals, spanning a range of specialties, including email, quality assurance, and landing page development.
• Translate business strategy into operational requirements and map dependencies to other areas of the business, including technical and engineering partners.
• Lead the implementation and optimization of marketing automation platforms and capabilities like machine learning and AI, to improve processes, improve targeting, and enhance campaign effectiveness.
• Manage overall email list health and protect domain reputation/deliverability across all email efforts, having an understanding of the email hygiene process and being able to educate our teams on email best practices.
• Ensure all messaging experiences follow relevant data privacy and compliance regulations.
• Understand the flow of data to, within, and from commercial messaging platforms to analyze platform trends and troubleshoot performance.
• Oversee the quality assurance process for marketing assets across the funnel.
• Maintain a grasp of industry trends in marketing technology and build a perspective on when and how to grow channel capabilities.
• Translate and represent complex technical concepts into the language of many, varied partners, from developers and designers to marketing managers and executives.
• Demonstrated excellence in testing and integration of new operational capabilities and tools that guide business outcomes.
• Oversee the end-to-end execution processes for channels in the portfolio, spanning audience segmentation, production, QA, deployment, and reporting.

Requirements

• 10+ years with marketing technology working with operations and platforms that support marketing campaigns.
• 6+ years of experience in the email or marketing automation space managing enterprise email platforms such as Oracle's Responsys platform.
• 5+ years of experience in hardcoding using HTML and CSS for email campaigns.
• 4+ years of people management experience, with experience hiring, and developing a team of operational professionals.

Nice-to-haves

• Experience managing commercial transactional emails preferably tied to a subscriber lifecycle.
• Experience with compliance regulations including CAN-SPAM and international data collection policies.
• Bachelor's Degree with a focus on Marketing or a related field.

Benefits

• Medical, dental and vision plans for employees and their families
• Health and wellness programs
• 401(k) plan
• Tuition reimbursement
• Paid vacation
• Paid parental leave